HAYMARKET MARKETING COMMUNICATIONS:
  • Campaign US
  • MM+M
  • PRWeek
Newsletter
|
  • News
    • Agencies
    • Five things to Know
    • Data/Analytics
    • Campaigns
    • Pharma
    • Podcasts
    • Policy
    • Media
    • Technology
    • People Moves
    • The Wire
  • In-Depth
    • MM+M Best Places to Work 2022
    • Health Influencer 50
    • Career and Salary Survey
    • Healthcare Marketers Trend Report
  • Events
    • MM+M Transform
    • MM+M Awards
    • Women of Distinction
    • MM+M Media Summit
    • Pinnacle Awards
    • MM+M 40 Under 40 2023
    • Webcasts
  • Agency 100
    • MM+M 2022 Agency 100
    • MM+M 2022 Agency Showcase
    • MM+M 2021 Agency Showcase
    • MM+M 2020 Agency Showcase
  • Resources
    • Places to Be
    • The MM+M Podcast
    • eBooks
    • Past Issues
    • Game Changers 2023
    • Career and Salary Survey Premium Edition
    • Pharmaceutical Marketers Directory (PMD)
    • Whitepapers
  • Partner Content
    • Swoop Partner Channel
    Read the latest issue
HAYMARKET MARKETING COMMUNICATIONS:
  • Campaign US
  • MM+M
  • PRWeek
Quick Links
  • Agency
  • People
  • Campaigns
  • Pharma
  • Podcasts
  • Reports + Surveys
  • Events
Podcasts

Better insights with real-world patient data

Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company's Healthcare Map is serving as a source for patient data.

MM+M Staff
December 1, 2021
1:00 pm
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Reddit
  • Share by Email
  • Print

Topics:

Data & Analytics Podcast
  • Loading...

  • MM+M Women of Distinction

    Join us at MM+M’s Women of Distinction and Women to Watch programs to celebrate the individuals whose leadership, creativity and insight lift everyone they encounter.

     

  • From Our Partners

    Supercharging HCP messaging using Data
    Partner Content
    Supercharging HCP messaging using Data

    Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements.

    A new measure of success in 2023: Leveraging audience as currency
    Partner Content
    A new measure of success in 2023: Leveraging audience as currency

    It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

    How marketers can personalize the patient care experience
    Partner Content
    How marketers can personalize the patient care experience

    Watch this to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.

    Video: Gaining access and delivering pull-through in IDNs and key accounts
    Partner Content
    Video: Gaining access and delivering pull-through in IDNs and key accounts

    Keys to tailoring interactions for more effective, efficient engagement.

      • News
      • Subscribe
      • About Us
      • Contact Us
      • Advertise
    • Copyright © 2023 Haymarket Media, Inc. All Rights Reserved This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media’s Privacy Policy and Terms & Conditions.
    Loading...
    Loading...