Better insights with real-world patient data

Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company's Healthcare Map is serving as a source for patient data.

MM+M Staff

December 1, 2021

1:00 pm

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HCP engagement in 2022 — The HLD HCP Communications Report

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HCP engagement in 2022 — The HLD HCP Communications Report

Healthlink Dimensions’ 2022 Communications Report — your guide for provider-based insights into HCP marketing outreach as COVID continues to reshape the industry.

Health musings and predictions as we close out 2021

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Health musings and predictions as we close out 2021

Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year.

Are more vaccine options the answer for a pandemic-weary public?

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Are more vaccine options the answer for a pandemic-weary public?

For the vaccine hesitant who are still contemplating their first, second or booster doses — or are reluctant to vaccinate their children — perhaps more options would help spur them beyond their hesitations.

Using data signals to understand patient needs

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Using data signals to understand patient needs

Patients' needs extend beyond their condition — there are multidimensional people behind each diagnosis searching for answers about their interests, hobbies, emotions, lifestyle choices, and more. Now, more than ever, it’s important to find ways to understand consumers as a whole. We can better reach them — and support them — when we do.