Marc Iskowitz interviews AdPrime’s Barbara Read about a new, AI-driven online symptom checker the ad-tech firm is bringing to market, and its pharma content delivery options. Lecia Bushak makes sense of the conflicting abortion pill rulings and explains how the White House quietly ended the PHM. And Jack O’Brien discusses the collaboration between the American Red Cross and Peanuts that helped Snoopy swag go viral on TikTok and boosted blood donation. Music by Sixieme Son.