Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers.
The MM&M Podcast 5.6.2020: Syneos Health’s Kathleen Starr
In this episode, Starr talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers.
