“Health is the new sexy.” So says Wendy Chan, executive creative director at McCann Health Shanghai, which took home a Pharma Grand Prix on Monday for its Breath of Life campaign. Chan and Matt Eastwood, global chief creative officer at McCann, talked to MM&M editor-in-chief Stephen Madden at Cannes about how the campaign came about and what the win means for not only the agency but the industry as a whole.
MM&M editor-in-chief Stephen Madden caught up with Rich Levy, chief creative officer at Klick Health, at the 2019 Cannes Lions International Festival of Creativity. Levy talked about what it’s like being on a Cannes jury, his feelings on technology’s impact on creativity, how his new job at Klick is going and why people who work for him need to be willing to fail.
