
Pharma companies turn to LinkedIn to engage
January 19, 2016Part of LinkedIn's appeal lies in the high level of engagement of its members and the potential for precise targeting of content and talent searches.

Pharma on LinkedIn? How to Engage Healthcare Professionals Using LinkedIn Showcase Pages
October 26, 2015A powerful opportunity has emerged to publish content directly on LinkedIn in order to increase the visibility of a company's corporate narrative and services as part of an integrated marketing strategy that spans paid, owned and earned media.