Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?
Alok Sonig, chief executive officer of developed markets at Dr. Reddy's Laboratories, articulates the benefits of generics.
We considered pharma and healthcare ads that, per iSpotTV, started airing no earlier than January 2017.
This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.
The industry celebrated its most cherished asset—its people—at The Pierre in New York City on February 3 with a dinner honoring the two newest inductees to the Medical Advertising Hall of Fame and the 2015 "Future Famers"