Breaking down the North American healthcare marketing sector
The Agency 100 is MM+M's annual ranking of the industry's top healthcare marketing firms, based on North American revenue. Information for the Agency 100 is compiled by MM+M from questionnaires submitted by the companies themselves.
Why privacy changes demand a better approach to targeting: Real world data
Building custom audience segments can help marketers better reach consumers.
Video: The health data ‘dream state’
How condition-specific audience segments can lift your brand beyond traditional targeting.
Mapping the identity experience in digital health communications
How IX offers greater nuance in engaging with audiences.
The state of DE&I: Moving the needle from commitment to progress
Employees and consumers alike expect companies to take meaningful steps toward creating a more equitable and inclusive future. As shown by the findings from MM+M’s 2022 Diversity Survey, conducted in partnership with IPG Health, progress has been made but we still have a long way to go in the healthcare industry.