Patients & Purpose
Network-owned
Address
200 Varick Street
New York, New York 10014
Web Address
Year Founded
2000
Parent Company
Omnicom Health Group
Web Address
Full-time Employees
216
Number of Clients
33
Full-time Employees 2021
216
Full-time Employees 2020
216
Number of clients 2021
33
Number of clients 2020
33
Offices
North America
1
Locations
New York, New York
Agency 100 Book Cover
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Keeping up with pace of innovation
Client losses in the wake of pharma M&A
Shrinking pharma budgets
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
