Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
After a scandal with one of point of care's biggest players, we examine how the community is living up to its promise of greater transparency.
This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.