About 70 judges pored over nearly 700 entries to narrow the field down into the following shortlist for the 2019 MM&M Awards. To see who makes it to the stage at the awards ceremony in October, be sure to book your tickets here.

The MM&M Platinum Award for Outstanding Contribution to Healthcare

Sponsored by Calcium

calcium logo

Honoree to be announced shortly.

Healthcare Consumer Media Brand

  • Condé Nast Self Condé Nast Self: Science-Backed, Human-Focused 
  • Remedy Health Media HealthCentral and Live Bold, Live Now Initiative 
  • Smart + Strong POZ 
  • WebMD WebMD 
  • Verywell Redefining Innovation in Health Publishing

Healthcare Professional Media Brand

  • Epocrates Epocrates: Making Care More Efficient 
  • HMP Global Oncology Learning Network 
  • HMP Global Consultant360 
  • Medscape Medscape 
  • ReachMD ReachMD: Personalized, Customized, Data-driven Education 

Use of Relationship Marketing

  • AbbVie and Intouch Solutions Creon CFCareForward RM Campaign Experience 
  • Boston Scientific and Vivo Agency Boston Scientific’s CV Forward 
  • Genentech and Havas San Francisco HERConnection Revitalization 
  • GlaxoSmithKline, DMD Marketing, MRM-McCann and CMI/Compas GSK Shingrix Personal Intelligence Marketing (PIM) Relationship Marketing Campaign for HCPs 
  • MicroMass Communications KEY+YOU Patient Support Program 

Use of Public Relations

  • Galderma and Marina Maher Communications Galderma and Marina Maher Communications Inspire Thousands of Women to Face Their Hands & Ask for Restylane Lyft 
  • Novartis and Havas Village Hematology & Oncology Generation S Jordin Sparks Partnership 
  • Novartis Oncology and Biosector 2 Rallying the public to #KissThis4MBC 
  • Pfizer and RX Mosaic Terry Bradshaw Pitches A Different Kind of Timeshare to Boomers to Learn More About Pneumococcal Pneumonia 
  • Tesaro, Intouch Solutions and Chandler Chicco Agency Not on My Watch by Tesaro 

Use of Data/Analytics

  • A leading OTC children’s allergy medication company and Semcasting Semcasting’s digital point-of-care (POC) solution helps leading OTC children’s allergy medication initiate direct engagement with patients’ parents more effectively 
  • AbbVie and Facebook SpeakEndo mobilizes patients to talk to HCPs about endometriosis 
  • GlaxoSmithKline, DMD Marketing, MRM McCann and CMI/Compas GSK Shingrix Personal Intelligence Marketing (PIM) Campaign for HCPs 
  • GSK and Wunderman Thompson Health Abreva Director’s Mix Campaign 
  • Takeda Pharmaceuticals U.S.A. and Pathway Hyper-focus on the patient journey 

Branded Website for Consumers

  • Flexion Therapeutics and Merkley + Partners Zilretta Patient Website 
  • Genomic Health and W2O Put Chemo to the Test 
  • GSK and Wunderman Thompson Health Sensodyne.com Optimized for Success 
  • Regeneron and Intouch Solutions A Beautiful Pair 
  • ViiV Healthcare and Havas Tonic Triumeq Moving Forward Website 

Branded Website for Healthcare Professionals

  • AbbVie and Intouch Solutions Orilissa.com/HCP 
  • Alnylam Pharmaceuticals and Dudnyk Family Tree 
  • Amgen and AbelsonTaylor Amgen – Our Lab is Everywhere 
  • Horizon Pharma and Closerlook When all is NSAID and done 
  • Relypsa and H4B Chelsea Veltassa Signs HCP Website 

Disease Education Campaign

  • AbbVie and FCB Health New York SpeakEndo Campaign 
  • Dermira and FCB Health New York Check Your Sweat 
  • Endo Pharmaceuticals and GSW A curved erection isn’t normal 
  • Merck and Klick Health Versed on HPV 
  • Pfizer and Wunderman Thompson & Ogilvy Pediatric Vaccine-Preventable Diseases 

Film or Video

  • AbbVie and FCB Health New York The Shape of Despair: Derm Animated Shorts 
  • Avadel Pharmaceuticals and Fingerpaint Nature Calls 
  • Dermira and FCB Health New York Check Your Sweat 
  • Sonova International and Terri & Sandy It’s Not Just a Hearing Aid, It’s a Multifunctional Marvel 
  • WebMD Dying on Your Own Terms 

Use of Social Media

  • Eli Lilly and Facebook & OMD Emgality Tackles Migraine Market at the Speed of Social 
  • GSK Consumer Healthcare and Weber Shandwick TummerTime 
  • Merck and Klick Health Versed on HPV 
  • Novartis and Havas Village Hematology & Oncology Generation S Jordin Sparks Partnership  
  • Takeda Pharmaceuticals U.S.A. and Digitas Health Eyelove “Screen Responsibly” Campaign 

Digital Initiative for Consumers (Includes Medical, as well as Health & Wellness)

  • Amag Pharmaceuticals and Imre Health Women’s Sexual Health Chatbot 
  • Crisis Text Line and Area 23 txt2hlp 
  • Eli Lilly and Area 23 Get Up Alarm Clock 
  • Kaléo and Precisioneffect AuviQ MiLB Digital Initiative for Consumers 
  • NOVA and Area 23 The Rape Tax 

Digital Initiative for Non-Consumers

  • Acadia Pharmaceuticals and CDM New York Swarm 
  • Amgen and AbelsonTaylor Amgen – Our Lab is Everywhere 
  • KCI and QooQoo Nurse2Nurse Communications App 
  • Novartis and 2e Creative Novartis AAOph Digital Experience 
  • Theravance Biopharma and Neon The 48th Hour 

Consumer Print Campaign

  • Ironwood and Hill Holliday Health Duzallo “I’m No Angel” 
  • L’Oreal and Ogilvy Health L’Oreal CeraVe – Hydrating Sunscreen 
  • Regeneron and Intouch Solutions A Beautiful Pair 
  • Sun Pharmaceuticals and Fingerpaint A Constant Reminder 
  • UMD Urgent Care and Area 23 Around The Corner 

Professional Print Campaign

  • Avadel Pharmaceuticals and Fingerpaint Nature Calls 
  • Bioverativ and DDB Health See the Future 
  • Galen U.S., and Elevate Healthcare Stop The Sting 
  • Novartis and Biolumina The Kisqali Rethink MBC Campaign 
  • Rhythm Pharmaceuticals and Fingerpaint All I Hear Is Hunger 

Professional Sales Tool

  • AbbVie and Intouch Solutions Orilissa Interactive Sales Aid (ISA) 
  • Gilead and Harrison & Star Dynamic Patient Profiles 
  • Greenwich Biosciences and The Bloc Growing Innovation 
  • Integra LifeSciences and RealityRx Communication SurgiMend: Durable is Beautiful 
  • Relypsa and H4B Chelsea Veltassa Signs Campaign, Digital Detail Aid 

Corporate Branding Campaign

  • Medicines Development for Global Health (MDGH) and Brick City Greenhouse A global debut 
  • Novartis and Marina Maher Communications, Condé Nast Health/Wired Brand Labs Elevating Corporate Reputation By Showing How Novartis Turns Science Fiction Into Science Fact 
  • TLC Laser Eye Centers and 2e Creative TLC “Only TLC Sees You” Campaign 
  • Thermo Fisher Scientific and Madras Global Putting Heart Into Science 
  • Sanford Health and Lawrence & Schiller Sanford Lorraine Cross Award

Philanthropic Campaign

  • Change the Ref and Area 23 Posts Into Letters 
  • Colin’s Hope and FCB Health New York Not Out Of The Water [Individual names: Bedroom, Living Room, Play Room] 
  • NOVA and Area 23 The Rape Tax 
  • Research Foundation to Cure AIDS and Havas Health Plus Show Us Who You Really Are 
  • Simon’s Heart and Dudnyk Protect Your Heart 

Multicultural Campaign

  • Amgen and Emcay Repatha – Hispanic Digital 
  • Novartis and Havas Village Hematology & Oncology Generation S Jordin Sparks Partnership 
  • Sanofi Genzyme and Emcay Dreidel Dreidel – Gaucher Disease 
  • Takeda (previously Shire) and Vue Health “A Mom Just Knows” 

Agency Self-Promotion

  • Elevate Healthcare Welcome To The Jungle
  • Heartbeat Anti-Awards—Demerit Badges 
  • Klick Health Adaptive Brand Playbook  
  • McCann Health New Jersey MHNJ Rebranding — “Create Amazing” 

TV Advertising Campaign

Sponsored by Evoke

Evoke_logo_H_CMYK
  • Allergan and DDB New York Juvéderm It
  • Amgen/Novartis and Arnold New York/Havas San Francisco I Am Here 
  • Exact Sciences and Precisioneffect No More Excuses Cologuard TV Advertising Campaign 
  • Regeneron and Intouch Solutions A Beautiful Pair 
  • Sanofi Genzyme, Regeneron and Arnold Worldwide No Matter What Television Campaign 

Multichannel Campaign (Small to Medium Product Size)

  • Amgen/Novartis and DDB Health See the Impact
  • Avanir Pharmaceuticals and Neon Morning Migraine Food Truck  
  • Bioverativ and DDB Health See the Future 
  • Boehringer Ingelheim and FCB Health New York See The Connection 
  • Sonova International and Terri & Sandy It’s Not Just a Hearing Aid, It’s a Multifunctional Marvel 

Multichannel Campaign (Large Product Size)

  • Boehringer Ingelheim/Lilly and Sharecare Don’t Miss A Beat 
  • GSK Consumer Healthcare and Weber Shandwick We See Your Pain 
  • Jazz Pharmaceuticals and Greater Than One Feeding the Funnel: Driving patient diagnosis and treatment
  • Pfizer and VMLY&R Ray Liotta – Celebrity Testimonial Campaign 
  • Regeneron and Intouch Solutions A Beautiful Pair  

Product Launch

  • Alcon and Elara Systems PanOptix Toric IOL VR Experience 
  • Amgen/Novartis and Arnold NY/Havas San Francisco I Am Here 
  • Avadel Pharmaceuticals and Fingerpaint Nature Calls 
  • GSK and Wunderman Thompson Health Pronamel Intensive Repair Launch 
  • Novartis and Biolumina The Kisqali Rethink MBC Campaign 

Orphan Product Marketing Initiative

  • Alnylam Pharmaceuticals and Dudnyk Family Tree 
  • Biogen and CDM New York Zac’s Play Day 
  • Boehringer Ingelheim and Wunderman Thompson Health Ofev “Contagious” TV ad
  • Sanofi Genzyme and Emcay Dreidel Dreidel – Gaucher Disease 
  • Takeda (previously Shire) and Vue Health “A Mom Just Knows” 

Use of Immersive Technology

  • Eli Lilly and Area 23 Get Up Alarm Clock 
  • Foundation Consumer Healthcare and RxMosaic Plan B One-Step and 29Rooms Shine a (Neon) Light on Emergency Contraception 
  • Merck Global and Klick Health Introducing I.D.A. (The Interactive Digital Assistant of the Future) 
  • Novo Nordisk and Toddstreet Obesity Disease Bias Binaural Experience 
  • Sunovion and Concentric Healthcare Experience Room to Breathe 

Use of Clinical Development Marketing

Finalists and winners will be revealed on awards night.     

Use of Payer Marketing

  • Acadia Pharmaceuticals and Entrée Health New York Nuplazidconnect What to Expect Video 
  • EMD Serono and Entrée Health New York EMD Serono Specialty Digest 
  • GSK and McCann Health Managed Markets The Multiple Paths Campaign 
  • Novartis and 2e Creative Novartis Surgical Coordinator Kit 
  • Sage and Icon Postpartum Depression (PPD) Payer Awareness Campaign 

Use of Hospital or Healthcare Services Marketing

  • CHI St. Alexius Health and Level Mpls Life’s Little Urgencies 
  • Eyeconic Vision Partners (EVP) Eyecare and ReviveHealth See Goodness 
  • Franciscan Missionaries of Our Lady Health System and ReviveHealth Raise Your Health Esteem 
  • Kaiser Permanente and Wunderman Thompson Health Welcome to A Healthy Place – Kaiser Permanente Medicare advertising campaign 
  • Penn State Health and ReviveHealth This is Penn State Health 

Marketing Team

  • AstraZeneca Tagrisso Marketing Team
  • Horizon Pharma Orphan Business Unit and Patient Experience Project
  • Insmed Arikayce Marketing Team
  • Novartis Sickle Cell Marketing Team
  • ReachMD Marketing-Analytics Team

Marketer

  • Carly Baron Amgen
  • Jeordan Legon Alnylam Pharmaceuticals
  • Darla Posey Lundbeck
  • Jacquie Urquia 3M
  • Maureen Shannon Sun Pharmaceuticals 

Young Marketer

Sponsored by 2e Creative

  • Ryan Goldfarb Calcium
  • Crystal Gouldey ReachMD 
  • Nishant Maller Alcon
  • Alexis Zarifis Intouch Solutions 

Agency Entrepreneur of the Year

  • Faruk Capan Intouch Group
  • Wendy Lund GCI Health 
  • Marcia Miller StoneArch 
  • Ross Toohey 2e 
  • Jim Weiss W2O

Small Healthcare Agency

Sponsored by Intouch Solutions

intouch_solutions
  • Core-Rx Communications 
  • CultHealth 
  • Grey Matter Marketing 
  • Havas San Francisco 
  • Imre 

Midsize Healthcare Agency

  • Calcium
  • Concentric Healthcare Experience 
  • Dudnyk  
  • GCI Health 
  • Havas Life Metro 

Large Healthcare Agency

Sponsored by IQVIA

iqvia
  • Area 23
  • FCB Health New York
  • Intouch Solutions 
  • Klick Health 
  • W2O 

If you have a question or correction to your shortlisted entry, contact Carrie Gavit at carrie.gavit@haymarketmedia.com.

For tickets and more information about the 2019 MM&M Awards event, click here.