The FCB Health network leads the pack in finalists for the 2016 MM&M Awards, with flagship agency FCB Health garnering 12 nods and its sister shop Area 23 boasting another 12

The MM&M Awards honor the best in healthcare marketing, communications, and media, as well as the people and agencies behind the work. Categories range from industry-leading multichannel campaigns and the Best Branded Websites for Healthcare Professionals to the Industry Marketer of the Year.

The winners will be announced Thursday, October 6, at a black-tie dinner at Cipriani Wall Street in Manhattan. More than 800 people attended last year’s awards dinner.

The finalists, announced today, include Blood Equality, a campaign developed by Interpublic Group’s FCB Health for the Gay Men’s Health Crisis; Toe Tucker, by the same agency for PharmaDerm; and a campaign called A Thousand Words, which was created by sibling Area 23.

Another agency standout, WPP’s Ogilvy CommonHealth Worldwide, received eight nods. Six were for campaigns — like Pfizer Consumer Healthcare’s Sick Just Got Real, entered in the Best Consumer Print category. Two more came for Young Marketer of the Year and Large Agency of the Year.

One of the most closely watched categories is Best Multichannel Campaign, for large product size. The nominees are: CDM New York and Valeant Pharmaceuticals for Gut Guy, a campaign for Xifaxan, a treatment for patients with irritable bowel syndrome with diarrhea; Evoke Health New York and Celgene for SHOWING, a multichannel campaign for plaque psoriasis therapy Otezla; The Silent Era, a campaign developed by Area 23 for Bayer; Leo Burnett’s campaign for UnitedHealthcare, and the Real Expressions campaign, developed by Saatchi & Saatchi Health for Allergan.

New categories in 2016 are Best Digital Initiative for Non-Consumers; Best Film/Video; and Most Daring Campaign.

The finalists survived a gantlet of two rounds of judging performed by about 125 healthcare marketers from both the client and agency sides. The first group of judges worked online to narrow the entries to the best 10 in each of the 31 categories. In June a separate group of judges attended a daylong live judging event in Manhattan to select the finalists.  

For more information about the MM&M Awards dinner, visit the MM&M Awards website.

2016 MM&M Awards


1. BEST AGENCY SELF-PROMOTION

  • GSW Worldwide for GSW Stick
  • CultHealth for Cult Crate
  • Closerlook for ‘Twas the Night Before Launch
  • Klick Health for Klick Ideas Exchange
  • GSW Worldwide for GSW Speak People Experiment “Soup of the Data”


2. BEST BRANDED WEBSITE FOR CONSUMERS

  • Evoke Health New York and Gilead Sciences for www.Harvoni.com
  • Area 23, an FCB Health Company, and Gojo Industries for http://CootiesCatcher.com
  • Sentient Interactive and Kowa Pharmaceuticals for www.LivaloRx.com
  • StoneArch and Medela for www.MedelaThroughItAll.com
  • FCB Health and PharmaDerm for www.Kerydin.com


3. BEST BRANDED WEBSITE FOR HEALTHCARE PROFESSIONALS

  • Bloom Health Creative and ClearFlow for www.ClearFlow.com
  • Crowley Webb and Praxis for www.GoPraxis.com
  • Heartbeat Ideas and Sunovion Pharmaceuticals for www.SunovionProFile.com
  • CDM New York and Salix Pharmaceuticals for https://www.XifaxanHE.com/hcp/
  • 2e Creative and Pacific Biosciences for www.PacificBiosciences.com


4. BEST CONSUMER PRINT CAMPAIGN

  • Saatchi & Saatchi Wellness and Allergan for Lifting the Burden (An Unbranded Chronic Migraine Campaign for Allergan)
  • FCB Health and PharmaDerm for Toe Tucker (for Kerydin)
  • Area 23, an FCB Health Company, and Bayer for The Silent Era
  • FCB Health and Gay Men’s Health Crisis (GMHC) for Blood Equality (My Blood)
  • Ogilvy CommonHealth Worldwide and Pfizer Consumer Healthcare for Sick Just Got Real


5. BEST CORPORATE BRANDING CAMPAIGN 

  • OMD and Cigna for Preventative Care “Job Swap” Integration
  • LevLane and Jefferson Health for Jefferson Comprehensive Concussion Center
  • Scorr Marketing and Camargo Pharmaceutical Services for 2015 Camargo Rebranding
  • Level Brand and Medica for Listen Up
  • Precisioneffect and Merrimack Pharmaceuticals for Cures are Built


6. BEST DIGITAL INITIATIVE FOR NON-CONSUMERS

Sponsored by: Concentric Health Experience

  • Klick Health and American Medical Association for STEPS Forward
  • GSW Worldwide and Eli Lilly for Lilly Journey Connections (for Lilly Oncology)
  • Continuum Clinical and Sage Therapeutics for STATUS Trial App
  • Area 23, An FCB Health Company, and Insmed for A Thousand Words about NTM
  • Havas Life Metro and Genentech for Bone Conduction Café (for Gazyva)


7. BEST DISEASE EDUCATION CAMPAIGN

Sponsored by: Publicis Healthcare Communications Group

  • FCB Health and Gay Men’s Health Crisis (GMHC) for Blood Equality (My Blood)
  • HealthWork (BBDO and CDMi) and Genentech for Sister Pact
  • CDM New York and American Heart Association for AHA Times Square Event
  • 2e Creative and Alcon for Muck: Your Kids, Their Germs
  • Duncan/Channon and California Department of Public Health for Wake Up (for the California Tobacco Control Program)


8. BEST FILM OR VIDEO

  • FCB Health and Boehringer Ingelheim for Claudia: 2 Sides of COPD
  • GSW Worldwide and Boehringer Ingelheim for Pradaxa Redfish Broadcast Campaign (for Pradaxa)
  • CDM New York and Valeant Pharmaceuticals for Gut Guy; Generating Diarrhea Discussion (for Xifaxan)
  • Ogilvy CommonHealth Worldwide and GlaxoSmithKline for Big Bad Cough
  • Ogilvy CommonHealth Worldwide and Pfizer Consumer Healthcare for A Mom Can Dream — Mommy Wants


9. BEST HEALTH & WELLNESS DIGITAL INITIATIVE FOR CONSUMERS 

  • FCB Health and Novartis for Heart Partner App
  • Craft & Commerce and Bright Pink for AssessYourRisk: Too Important To Go Viral
  • Greater Than One and Novartis for Keep It Pumping
  • Area 23, an FCB Health Company, and Gojo Industries for Cooties Catcher (for Purell)
  • The Bloc for Caregivers Speak Up


10. BEST HEALTHCARE CONSUMER MEDIA BRAND

Sponsored by: MedEdNow

  • Lifescript
  • Healthgrades
  • Smart and Strong Poz
  • Remedy Health Media HealthCentral
  • Health Union MultipleSclerosis.net


11. BEST HEALTHCARE PROFESSIONAL MEDIA BRAND 

  • Healthcasts
  • PDR
  • ReachMD
  • Medscape


12. BEST MEDICAL DIGITAL INITIATIVE FOR CONSUMERS

  • Precisioneffect and Avanir Pharmaceuticals for Reroute Relief
  • McCann Torre Lazur and Allergan for Live2Thrive Patient Support Program
  • Twist Mktg, a W2O Group Company, and EMD Serono for Saizen RM Program With Saizoom Educational Video Game App (for Saizen)
  • Ogilvy Public Relations and Pfizer for Helping Smokers “Click to Quit” with Quitter’s Circle
  • Abbott  for Giving Millennials an ‘Eyeful’ on Tumblr to Consider Lasik


13. BEST MULTICHANNEL CAMPAIGN (LARGE PRODUCT SIZE) 

Sponsored by: DMD

  • CDM New York and Valeant for Gut Guy; Generating Diarrhea Discussion (for Xifaxan)
  • Evoke Health New York and Celgene for Otezla SHOWING Multichannel Campaign
  • Area 23, An FCB Health Company, and Bayer for The Silent Era
  • Leo Burnett and UnitedHealthcare for UnitedHealthcare Multichannel Campaign
  • Saatchi & Saatchi Health and Allergan for Real Expressions Campaign (for Allergan Facial Aesthetics)


14. BEST MULTICHANNEL CAMPAIGN (SMALL-TO-MEDIUM PRODUCT SIZE) 

Sponsored by: GSW Worldwide (inVentiv Health)

  • FCB Health and PharmaDerm for Toe Tucker (for Kerydin)
  • Evoke Health Philadelphia and Boehringer Ingelheim and Eli Lilly for Jardiance: That’s Life Multichannel Campaign (for Jardiance)
  • McCann Echo and Galderma for Lights Campaign (for Epiduo Forte Gel)
  • StoneArch and Medela for Through it All
  • Area 23, An FCB Health Company, and Insmed for A Thousand Words about NTM


15. BEST MULTICULTURAL CAMPAIGN

Sponsored by: Univision

  • PadillaCRT and Be The Match for It’s On You: Inspiring the African American Community to Step Up and Save
  • Leo Burnett and UnitedHealthcare for UnitedHealthcare Multicultural Campaign
  • Area 23, An FCB Health Company, and Gilead Sciences for Shatter the Myth
  • HealthWork (powered by BBDO and CDMi) and Genentech for Sister Pact
  • XL Alliance and Valeant Pharmaceuticals for No More Hair. More You. (for Clear+Brilliant Pélo Laser)


16. BEST PHILANTHROPIC CAMPAIGN

Sponsored by: TheBloc

  • CDM New York and the American Heart Association for AHA Times Square Event
  • Digitas Health LifeBrands and The Bubble Foundation for Wear Yellow for Seth
  • Publicis LifeBrands Medicus and the American Heart Association for Who Runs NYC? (The Wall Street Run and Heart Walk)
  • Area 23, An FCB Health Company, and Be the Match for Hero Gene (for the National Bone Marrow Registry)
  • FCB Health and Gay Men’s Health Crisis (GMHC) for Blood Equality (My Blood)


17. BEST PRODUCT LAUNCH

Sponsored by: Dudnyk

  • Arnold Worldwide and Allergan for Meet Irritabelle (for Viberzi)
  • Concentric Health Experience and Otsuka Pharmaceutical/Lundbeck for Out of the Woods (for Rexulti)
  • Evoke Health Philadelphia and Boehringer Ingelheim and Eli Lilly for Jardiance: That’s Life (for Jardiance)
  • Wunderman Health and GlaxoSmithKline for Flonase Base (for Flonase)
  • Arnold Worldwide and Sanofi for Toujeo (for Toujeo)


18. BEST PROFESSIONAL PRINT CAMPAIGN 

  • Area 23, An FCB Health Company, and Insmed for A Thousand Words about NTM
  • AgencyRx and AstraZeneca for The Real Gout
  • McCann Echo and Galderma for Lights Journal Ad (for Epiduo Forte Gel)
  • Concentric Health Experience and Otsuka Pharmaceutical/Lundbeck for Out of the Woods (for Rexulti)
  • Ogilvy CommonHealth Worldwide and Roche for Lost Connections


19. BEST PROFESSIONAL SALES TOOL 

  • Buster Creative and Hollister Incorporated for CeraPlus: Great Barrier Relief for Ostomy
  • Infuse Medical and Merz Aesthetics for Merz Facial Anatomy
  • Infuse Medical and NeuWave Medical for NeuWave iBrochure Digital Sales Tool
  • Havas Life Metro and Genentech for Interactive MOA (for Gazyva)
  • Partners+simons and B. Braun Medical for “Secondhand Chemo” and the OnGuard Closed System Drug Transfer Device


20. BEST TV ADVERTISING CAMPAIGN 

  • FCB Health and PharmaDerm for Toe Tucker (for Kerydin)
  • HealthWork (BBDO and CDMi) and Genentech for Tamiflu 2016 Antiviral Campaign
  • Leo Burnett and UnitedHealthcare for Leo Burnett and UnitedHealthcare TV Advertising Campaign
  • GSW Worldwide and Boehringer Ingelheim for Pradaxa Redfish Broadcast Campaign
  • FCB Health and Allergan/Ironwood Pharmaceuticals for Tell Me Something I Don’t Know (for Linzess)


21. BEST USE OF DATA/ANALYTICS

Sponsored by: Crossix Solutions

  • Sonic Health and the National Stroke Association for Stroke Survivorship Movement (for the National Stroke Association)
  • Rx Edge Pharmacy Networks for Targeting:  A Fundamental Program Planning Element, Informed by Data-Driven Analysis
  • MediMedia Managed Markets, an Icon plc Company for Formulary Restriction Segmentation
  • Wunderman Health and GlaxoSmithKline for Flonase (for Flonase)
  • Area 23, an FCB Health Company, and Boehringer Ingelheim and Eli Lilly for N=You: A Social Experiment in Empathy


22. BEST USE OF PUBLIC RELATIONS

  • Biosector 2 and Sanofi Pasteur for Voices of Meningitis—Boost the Volume
  • GCI Health and Merck for America’s Diabetes Challenge
  • Chamberlain Healthcare Public Relations and Novartis for I’m PsO Ready
  • Rx Mosaic Health and FCB Health and Teva Pharmaceutical Industries’ Women’s Health for Perfectly Imperfect (for Plan B One-Step)
  • Digitas Health LifeBrands and the Bubble Foundation for Wear Yellow for Seth


23. BEST USE OF RELATIONSHIP MARKETING

Sponsored by: TrialCard

  • Klick Health and Takeda Pharmaceuticals for Entyvio Virtual Reality Experience (for Entyvio)
  • CDMiConnect and Otsuka American Pharmaceutical for The Abilify Savings Program (for Abilify)
  • CDMiConnect  for Above MS Program
  • Abbott  for Giving Millennials an ‘Eyeful’ on Tumblr to Consider Lasik
  • Digitas Health LifeBrands and AbbVie for B4BC (for Synthroid)


24. BEST USE OF SOCIAL MEDIA

Sponsored by: Skipta

  • Area 23, An FCB Health Company, and Be the Match for Hero Gene (for the National Bone Marrow Registry)
  • Wunderman Health and GlaxoSmithKline for Flonase Fall of Fame
  • Digitas Health and AbbVie for Through Thick and Thin (for Creon)
  • Digitas Health LifeBrands and the Bubble Foundation for Wear Yellow for Seth
  • CureClick for Crowdsourced Clinical Trial Recruiting Via Social Media


25. MOST DARING CAMPAIGN

To be announced at the MM&M Awards dinner in October


26. AGENCY MARKETER OF THE YEAR

Sponsored by: Lifescript

  • Susan Flinn Cobian, Managing director, HYC Health
  • Jennifer Matthews, President and Managing Partner, The Bloc
  • Matt McNally, Group President, Publicis Health Media and Razorfish Health
  • Leerom Segal, CEO and Co-Founder, Klick Health
  • Alisa Shakarian, Creative Director of Art, Cambridge BioMarketing


27. INDUSTRY MARKETER OF THE YEAR

Sponsored by: Guidemark Health

  • Chris Calcaterra, Chief Commercial Officer, Glaukos
  • Daniel Gandor, Head of Takeda Digital Accelerator
  • Talea Khalil, Director of Consumer Marketing for Botox Chronic Migraine at Allergan
  • April Mitchell, Director of Marketing, Otsuka America Pharmaceutical
  • Matt Woods, Director of New Product Planning, Takeda Pharmaceuticals


28. YOUNG MARKETER OF THE YEAR

Sponsored by: Artcraft Health

  • Kerri Anderson, Publicis Health Media
  • Ashik Desai, ContextMedia:Health
  • Amanda Mills, Benchworks
  • Dan Orefice, Healthcasts
  • Julie Rose, Ogilvy CommonHealth Medical Education, part of Ogilvy CommonHealth Worldwide


29. LARGE HEALTHCARE AGENCY OF THE YEAR

Sponsored by: Carling Communications

  • GSW Worldwide
  • H4B Chelsea
  • Intouch Solutions
  • Klick Health
  • Ogilvy CommonHealth Worldwide


30. MID-SIZE HEALTHCARE AGENCY OF THE YEAR

Sponsored by: Fingerpaint

  • AbelsonTaylor
  • Area 23, an FCB Health Company
  • Juice Pharma Worldwide
  • McCann Echo
  • Precisioneffect

31. SMALL HEALTHCARE AGENCY OF THE YEAR

Sponsored by: Intouch Solutions

  • 2e Creative
  • Dudnyk
  • Flashpoint Medica
  • McCann Managed Markets
  • StoneArch