Gold
NYU Langone Health and Deloitte Digital
#TheBestOutcomes
Great care isn’t good enough. NYU Langone Health has a unique culture that it wanted to share with New Yorkers, showing how that culture leads to exceptional outcomes for both patients and communities.
#TheBestOutcomes TV campaign stems from in-depth research with its nurses, doctors and staff. It focuses on the tiniest moments behind the most remarkable outcomes — showing the culture of NYU Langone Health in action. And it also highlights convenience, providing top-quality care near where patients live, work and play.
With 300 ambulatory locations ranked No. 1 in the nation for quality, the ads have a distinctive style, placing viewers directly in the action. By juxtaposing extreme slow motion with hyper-lapse speed, it focuses on the importance of the little things that happen amidst the constant hustle of daily life.
These dynamic films tell stories that reflect the topics most meaningful to its audience. And they help NYU Langone Health stand out among the best health systems, emphasizing that where people choose to get care makes all the difference.
The campaign targets 16 million New Yorkers, including the 7.6 million people on Long Island and 2.7 million in Brooklyn who needed to know about the hospital group’s locations closest to them.
The campaign is working and drove record appointments across the health system in January 2022 — 32% more appointments made digitally than at the same time last year. Videos scored more than 24 million views in the first four months, including a 71% video completion rate in January.
Silver
Amgen, TBWA\Health Collective and Repatha
Because You’re Human
Repatha, which reduces cholesterol in up to 90% of patients, had an awareness problem. In this campaign, it uses a robot named Sam, building empathy as he interacts with people. Aimed at men and women 50 and older who have high cholesterol, it makes it clear that Repatha understands people: Humans aren’t robots. And change isn’t easy.
