Gold
NYU Langone Health and Deloitte Digital
A N.Y. Minute
This film, created to drive awareness among patients and healthcare professionals ahead of Stroke Awareness Month, dramatizes the importance of time with impressive authenticity. Shot in a real hospital with genuine EMTs, it captures the essence of time, place and speed in a tense, believable way. The crew enlisted the help of more than 100 on-site experts and a stroke care coordinator for filming, ensuring the medical accuracy of every scene.
Judges said that commitment to detail shines through and they described it as “beautifully done.” They also loved how the spot highlighted the urgency of stroke care and NYU Langone Health’s reputation in neurology and neurosurgery. A key differentiator is that NYULH delivers life-saving stroke treatment 10 minutes faster than other New York hospitals, and this campaign conveys that perfectly.
On its own, the New York-minute metaphor is plenty to anchor the ad to the organization’s Manhattan home. But it also layers on the Empire State Building as a beacon, dramatizing it with dynamic perspective shifts and hyper-lapse. The iconic building is visible from the emergency bays of the hospital and was lit in vibrant purple — the color of stroke awareness — for the spot.
Purple also highlights a different brand: the Nike Vapor Fly running shoe a nurse laces up before racing to meet the ambulance. The film made more than 84 million impressions, increased digital engagement by 200% and drove a 4.5% increase in brand perception.
Silver
Intra-Cellular Therapies and Hill Holliday Health
Caplyta BPD TV Let in the Lyte
With breathtaking cinematography, this film marries a beautiful metaphor with a compelling brand message, demonstrating how patients with bipolar disorder can move out of the darkness and into the light. The detail of the light artistry offers a nuanced and compassionate optimism, conveying feelings of hope and discovery. With impressive click-through rates, it generated a 48% increase in new Caplyta prescriptions.
