To keep up with its fast-growing roster of accounts, JPA Health executed a major rebrand in 2020, focusing on the idea of “Connect’ability” — making meaningful connections through words, images, concepts and people. It says the new approach embraces its employees as the synced-up specialists they’ve always been, obsessed with improving and protecting lives.
Its focus on the five Cs — communication, collaboration, creativity, curiosity and compassion — paid off in a 44% revenue jump, with a $2.5 million gain to $12.9 million in the U.S. and $15.3 million globally. Those increases came from a steady drumbeat of new business, including assignments from Alkermes, AstraZeneca, National Committee for Quality Assurance and Sage Therapeutics.
And such wins as Nobelpharma and Procept BioRobotics detail the agency’s successful expansion into integrated marketing.
The 14-year-old agency also distinguished itself with impressive work, such as the use of pro golfer Jason Day to help AstraZeneca better reach non-small cell lung cancer patients through its #MyFollowThrough social media campaign. (The campaign also featured singer/songwriter Babyface and personal trainer Jillian Michaels.)
And in its #NotAwkward campaign for Medicines360, it encouraged women to share stories about their reproductive health and challenges in trying to access birth control.
Clients say they love how resourceful and nimble employees are. In an example of committing to client success, JPA Health principal Carrie Jones served as the interim head of corporate communications for client Oncopeptides for four months to help the company build its U.S. presence in preparation for a potential FDA drug approval.
