Gold
PodHer and Klick Health
The Congregation
The end of the Roe v. Wade era shattered a bedrock of women’s health in the U.S., with 25 million women of childbearing age now living in states that restrict access to abortion. As healthcare providers and public health groups struggled for strategies, PodHer and Klick Health created a straight-from-the-Constitution solution: Why not make choice a religion so that it could be protected, too?
The Congregation is a belief system designed to safeguard reproductive rights using a First Amendment hack. It’s a skillfully crafted modern and inclusive brand, steering clear of any ties to existing religions. It can be thought of as sacredness-meets-contemporariness, with a touch of illumination symbolism, creating a welcoming space for everyone to unite.
Judges described the resulting Book of Beliefs as “pure genius.” Each page can be removed and used as protest signs at marches, with modern typography and inspiring messages. Uniting people from diverse backgrounds, regardless of faith, sex, race or ethnicity, this effort rallies a powerful force for reproductive justice.
The Congregation has an interactive platform that empowers action and fuels the movement for change. “I’ve never seen anything like it,” said one judge, praising the project’s originality, quirkiness and strategic integration.
The online presence includes captivating “Sunday service” songs and a pro-choice choir. And with Instagram AR filters and shareable posts, The Congregation has ignited a wildfire of awareness and activism.
With a budget of $75,000, it has engaged more than 11,000 people. And it has provided vital support to dozens of women seeking safe abortions, mental-health care and legal assistance, changing more than 800 lives and counting. It’s raised more than $180,000 for abortion funds, including the Brigid Alliance.
Silver
Black Women Wellness LA and Area 23
Everything They Didn’t Tell You
What To Expect When You’re Expecting may be the bestselling book about childbirth, but it ignores racial maternal health disparities and Black mothers. This campaign created a new cover to wrap the book, showcasing Black women and their issues, including QR codes and a doctor’s appointment companion. Judges called it an “incredible new use of a well-known asset” and “brilliant, simple and helpful.”
