Zoetis and Ogilvy Health
Cat Pain IQ

Cats rule the roost in 32 million U.S. households, and owners are fond of watching (and even videoing) their agile leaps, graceful strolls and occasionally goofy antics. But while they love watching their kitties in motion, many don’t know how to spot the signs of osteoarthritis (OA) or how common it is.

Nearly 40% of cats suffer from OA in silence. And even if owners suspect their cats may be affected, the only way to get a diagnosis is to bring the cat to the veterinarian. And for many owners, that’s a deeply unpleasant task. (Cats don’t love it, either.) Besides, once inside the vet’s office, cats typically act differently than at home.

This ingenious innovation uses AI to spot OA signs: Owners take a video of their cat and submit it to Cat Pain IQ, which then analyzes the cat’s movements for potential symptoms of OA pain. Then the video and its analysis are automatically shared with the owner and vet. 

Aimed at cat owners who want to ensure their cat has the best possible quality of life, this technology is profoundly motivating. Research has shown that cat owners are 50% more likely to bring their cats to the vet when they recognize pain-related behaviors.

Cat owners love this innovation. Initial research indicates that 91% of cat owners would open this app, and 75% say they would share it. Even better, 78% say they would ask their vet about it, paving the way for earlier — and more impactful — conversations about pain management.


Papo Sobre Autoestima and Klick Health
Self Defense Sauce

Rio de Janeiro’s Carnival isn’t a party for everyone, with 48% of women being sexually harassed and assaulted yearly. Papo, one of Brazil’s most renowned female empowerment media outlets, changed that by turning hot sauce into a valuable self-defense tool. It developed a nozzle that would fit most brands and, in a stealth move (so as not to alert perpetrators), distributed 10,000 the day before. The result? A 38% decrease in crimes against women.