Gold
IPG Health Network
The judges say that IPG Health offers its clients the best of all possible worlds, bringing together the power of creativity and strategy from every part of its extensive network. And it does so through a relentless commitment to doing what’s right for clients, brands and IPG employees.
With its diversity of cultures and footprints, it offers a complete suite of capabilities on six continents. And while many networks feel like so many dots on a map, it works hard to connect, organize and coordinate across all markets. IPG Health aims to reduce complexity, increase consistency and asset reuse and deliver genuine omnichannel marketing.
Network-wide, it brought in 290 new business wins, deepening relationships with Eli Lilly, Bristol Myers Squibb, Novartis, AstraZeneca, Pfizer, Insmed and Biogen. It made 1,700 new hires, bringing the total to more than 6,000 employees. Impressively, 150 of those people are “boomerangs,” eager to return to the IPG mothership.
By using a single profit-and-loss model, it works to break down silos, even as it encourages each of its 45 agencies, which include Area 23, FCB Health New York, FCBCure, McCann Health NY and YuzuYello, to build and define their own cultures. It also includes 18 specialized capabilities and eight medical communications agencies, providing clients with diverse agency options.
In 2022, it launched Humancare, the “love child” born from FCB Health and McCann Health parentage, and 90North, a new proprietary software-based adviser. And it welcomed Hill Holliday Health, a leading IPG agency, into the fold.
Silver
Havas Health & You
Thanks to its powerful grasp of brand purpose, Havas Health & You has become an industry superpower. And the judges say it continues to use purpose to create competitive advantages for its client, improving the health of humans everywhere. “I haven’t worked with people before that understand so well that when we talk about a patient, we’re talking about a human,” said one Amgen exec. “HH&Y is ready to challenge itself, to look at problems through a different lens.”
