ghg | greyhealth group and Pfizer
Birthday Party
This TV spot used reverse chronological order to illustrate how easy it is to contract meningitis B and reinforce the need to vaccinate. Judges thought the approach was smart and impactful. On a total budget of $18.7 million, results included nearly 2 million Facebook impressions in one month and a 226% increase in online mentions of Trumenba and meningitis B.
From the October 19, 2017 Issue of MM+M - Medical Marketing and Media
