SILVER | Film or Video of 2017

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ghg | greyhealth group and Pfizer

Birthday Party

This TV spot used reverse chronological order to illustrate how easy it is to contract meningitis B and reinforce the need to vaccinate. Judges thought the approach was smart and impactful. On a total budget of $18.7 million, results included nearly 2 million Facebook impressions in one month and a 226% increase in online mentions of Trumenba and meningitis B.

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