Lisa Yañez
VP, marketing, United Therapeutics
One colleague described Lisa Yañez as “a big thinker who actually gets things done.” Among Yañez’s many impressive accomplishments, judges most extolled her stewardship and transformational work reorganizing United Therapeutics’ core PAH brands into one franchise aligned around a “continuum of care” strategy. The restructuring has resulted in a more efficient marketing structure and a highly focused and successful sales approach.
From the October 19, 2017 Issue of MM+M - Medical Marketing and Media
