Optum
High Value Mailer Campaign: Proprietary Health Segmentation Engages Healthcare Consumers, While Creating Opportunity and Cost Efficiencies for Employers
This campaign used a proprietary segmentation model and analysis algorithm to uncover consumers that represent the greatest potential to reduce clinical costs to employers. Findings on the two most chronic personas were used to build a targeted marketing campaign. Results included $5.4 million in medical cost savings.
From the October 19, 2017 Issue of MM+M - Medical Marketing and Media
