Gold
DNA Communications
This fast-growing agency is fueled by a distinctive combination of high-science data, regulatory expertise and big creative thinking, which allows it to provide healthcare comms that stand out.
Its health-only focus is built on contemporary consumer demands and the conviction that people want to understand the “why” behind medicine, even more so than before the pandemic. That led to a rebranding effort, sharpening its position as a science-based, human-focused healthcare agency determined to improve healthcare experiences through better communications.
With its new “Health means everything” tagline, the agency continued its growth spurt, doubling in revenue since 2020 and growing 23% in 2022. That’s led to a 28% growth in staff, including adding two practice areas: integrated media and strategy.
Outstanding work includes Hear Your Heart, an unbranded, educational English- and Spanish-language integrated media campaign to empower Black and Latina women with heart failure. The firm also increased traffic to PfizerClinicalTrials.com by nearly five times through an innovative campaign. It launched Dermavant Science’s Vtama, a psoriasis cream, crushing competitive and industry benchmarks. It also stands out with exceptional pro-bono work, including earned media work for the Partnership to End Addiction.
“I have been working with DNA since 2016,” said an executive at Exelixis. “The agency provides invaluable support that has run the gamut. The team members know us well and nail the basics, but never stop bringing new ideas and strategies that help keep us moving forward. They have evolved with us — the specialists know our business inside and out and truly operate as an extension of our team.”
Silver
EvolveMKD
With its “Be Kind, Don’t Suck” mantra, EvolveMKD delivers exceptional work and builds strong client partnerships, all while working hard to be good to employees. With roots in the beauty, skincare and lifestyle industries, it has moved into new verticals, creating impressive campaigns for NeuroStar, a drug-free depression therapy, and Sientra Supports breast reconstruction devices. “EvolveMKD is bright, cares about its clients and relationships, and is a thoughtful adviser,” said one physician partner.
