This year’s MM+M Awards will be a hybrid event taking place on October 7. The in-person element will return to Cipriani Wall Street. For tickets and more information, visit www.mmm-awards.com/

Healthcare Consumer Media Brand

  • Condé Nast Self
  • Remedy Health Media HealthCentral
  • Smart + Strong  POZ
  • Verywell Leading Through Unpredictable Times 
  • WebMD WebMD

Healthcare Professional Media Brand

  • Epocrates Helping Providers Focus on What Matters Most: Patients
  • Medscape
  • MJH Life Sciences
  • ReachMD

Use of Customer Experience Marketing

  • Argenx and Closerlook A Mystery to Me Premiere
  • The Bloc Scrollaby
  • Endo Aesthetics, Agency Habitat, Digitas Health, Eversana and EvolveMKD Q the Whoa! | QWO (collagenase clostridium histolyticum-aaes) Early Experience Program Campaign
  • The Learning Corp., Constant Therapy and Area 23 Fighting for Words – The First Ads to Help Treat Aphasia
  • Neurocrine Biosciences and Area 23 Parkinson’s Cards to Heroes

Use of Public Relations

  • The Bloc Scrollaby
  • Bristol Myers Squibb and Ogilvy Health MS in Harmony
  • Change the Ref and McCann Health New York The Unfinished Votes
  • Neurocrine Biosciences and Spectrum Science Monumental Moments
  • Pfizer and Real Chemistry Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines

Use of Data/Analytics or Innovation

  • Boehringer Ingelheim and Wunderman Thompson Health Access Redefined: Animal Health in Unhealthy Times
  • California Life Sciences Association (CLSA) and Real Chemistry COR COVID Communication Center Gives Life Science Companies a Real-Time Finger on the Pulse of COVID-19 Conversations
  • Covis Pharma, Glow Interactive and Alvesco Affordable Access Alvesco DTC Campaign
  • Janssen Pharmaceuticals, FCB Chicago, FCB Six and Uptravi Stop at Nothing
  • Mind+Matter WTC? (What The Channel?)

Branded Website for Consumers

  • Neurocrine Biosciences and Area 23 Parkinson’s Cards to Heroes
  • Obagi and Greater Than One The Beauty of a Website
  • SK Life Science, CDMP and Xcopri SK Patient Website
  • Teva, Intouch Group and Austedo Seize the Everyday
  • Woojer and Area 23 Sick Beats

Branded Website for Healthcare Professionals

  • Greenwich Biosciences, The Bloc and Epidiolex (cannabidiol) ExperienceEpidiolex.com
  • Lundbeck, Otsuka Medical Alliance and NoA Health Prevention in Practice
  • Novartis and McCann Health The Halls of Science and Innovation Virtual Congress Booth
  • SK Life Science, CDMP and Xcopri SK HCP Website
  • UroGen, Y’all and Jelmyto Jelmyto Virtual Conference Booth

Disease Education Campaign

  • AstraZeneca, Real Chemistry and Symbicort Break Over-Reliance
  • Bluebird Bio, TBWA\WorldHealth and Klick Health I Am the Spark
  • Horizon Therapeutics, Area 23 and Epsilon Listen to Your Eyes
  • Merck, Havas Health Plus and Disease State of Awareness The Language of Cough
  • Neurocrine Biosciences and Spectrum Science Monumental Moments

Film or Video

  • Change the Ref and McCann Health The Unfinished Votes
  • EmpowHer NY and The Bloc Skindeep
  • Gay Men’s Health Crisis (GMHC), FCB Health New York and Blood Equality Blood Vessels
  • Novo Nordisk and NoA Health Obesity — You’re Not Alone
  • Walmart and Saatchi & Saatchi Wellness Strengthening Communities Through Immunity

Use of Social Media – Paid

  • Argenx and Closerlook MG United
  • GlaxoSmithKline, Facebook, Imre and PlatformGSK Zejula Facebook Expanded Indication Launch
  • Kite Konnect, AbelsonTaylor and Yescarta More Than Hope Social Media Campaign
  • Novartis, Havas Hematology Oncology Village and Adakveo Do U Dance Challenge
  • Pfizer and Real Chemistry Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines

Use of Social Media – Organic

  • Change the Ref and McCann Health The Unfinished Votes
  • Claire’s Place Foundation and Area 23 Social Distance Squad
  • Dornier MedTech Worst Pain Ever
  • Pfizer and Real Chemistry Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
  • The National Black Child Development Institute and The Bloc ABC’s of Survival

Use of Influencer Marketing

  • Change the Ref and McCann Health New York The Unfinished Votes
  • Claire’s Place Foundation and Area 23 Social Distance Squad
  • Merck and Real Chemistry Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
  • Pfizer, GCI Health and Eucrisa Rewriting the Influencer Marketing Playbook in a Challenging Media Environment
  • The National Black Child Development Institute and The Bloc ABC’s of Survival

Digital Initiative for Consumers (includes Medical, as well as Health & Wellness)

  • Neurocrine Biosciences and Area 23 Parkinson’s Cards to Heroes
  • Pfizer and Real Chemistry Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
  • The Bloc Scrollaby
  • The National Black Child Development Institute and The Bloc ABC’s of Survival
  • Woojer and Area 23 Sick Beats

Digital Initiative for Non-Consumers (HCPs, sales reps, etc.)

  • The Ad Council and Real Chemistry Real Chemistry Partners with The Ad Council and COVID Collaborative to Engage Healthcare Providers and Boost Confidence in the COVID-19 Vaccine
  • AstraZeneca, Real Chemistry and Breztri Birth of a Dragon: The U.S. Breztri Coming Soon Campaign
  • Mallinckrodt Pharmaceuticals and Fingerpaint Focused On Burn
  • Oyster Point Pharma and Precisioneffect Dryeyeland
  • Sermo, FCB Health New York andDisappearing Doctors Healing the Healers

Consumer Print Campaign

  • FCB Health New York The Trial for #ClinicalEquality
  • Gay Men’s Health Crisis (GMHC), FCB Health New York and Blood Equality Blood Vessels
  • Teva, TBWA\Health Collective and Ajovy Balance
  • The Cybersmile Foundation and Area 23 Think Twice Before You Type
  • Wavio, Area 23 and See Sound Missed Sounds

Professional Print Campaign

  • AstraZeneca, Real Chemistry and Breztri Birth of a Dragon: The U.S. Breztri Coming Soon Campaign
  • Eton Pharmaceuticals, Area 23 and Alkindi Sprinkle Little Ones
  • FCB Health New York The Trial for #ClinicalEquality
  • Gilead Sciences, Brick City Greenhouse and Trodelvy Trojan Horse
  • Pfizer, Ogilvy and Champix Their Aspiration

Professional Sales Tool

  • Boehringer Ingelheim and Ogilvy Health Boehringer Ingelheim’s Access Messaging Platform (AMP)
  • DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare and Velys Robotic-Assisted Solution Simplicity
  • Greenwich Biosciences, The Bloc and Epidiolex (cannabidiol) ExperienceEpidiolex.com
  • Kaleo and FCB Health Canada Allerject Fits Your Life
  • Sanofi, Saatchi & Saatchi Wellness.com and Multaq HeartHouse Interactive Sales Aid

Corporate Branding Campaign

  • Bellicum Pharmaceuticals and Brick City Greenhouse A Powerful New Future in Cellular IO
  • Hologic and Edelman Body of Truth Campaign
  • Medidata and Wunderman Thompson Health Solve the Impossible
  • Mount Nittany Health and Pavone Marketing Group Mount Nittany Health Brand Identity Redesign
  • Novartis and Marina Maher Communications An Audience-First Approach to Making Cell and Gene Therapy Interesting and Accessible

Philanthropic or Purpose-Driven Campaign

  • Canadian Doctors for Protection from Guns and Anderson DDB Canadians Are Not Bulletproof
  • Change the Ref and McCann Health New York The Unfinished Votes
  • The Cybersmile Foundation and Area 23 Think Twice Before You Type
  • FCB Health New York The Trial for #ClinicalEquality
  • QLatinx and The Bloc Día de los Muertos

Diversity and Inclusion Campaign

  • FCB Health New York The Trial for #ClinicalEquality
  • Gay Men’s Health Crisis (GMHC), FCB Health New York and Blood Equality Blood Vessels
  • Novartis, N2 and Adakveo (crizanlizumab) Do U Challenge
  • TBWA\WorldHealth Black Health Now
  • The National Black Child Development Institute and The Bloc ABC’s of Survival

Agency Branding Campaign

  • CDM New York The Year 2020
  • Intouch Group Data Points to Rare Campaign
  • Klick Health When Nobody’s Watching
  • Ogilvy Health Every Day Matters Cancer Awareness
  • Real Chemistry Butchershop

TV Advertising Campaign

  • Horizon Therapeutics, Area 23 and Tepezza (teprotumumab-trbw) Storied Eyes
  • Kaleo and FCB Health Canada Allerject Fits Your Life
  • Pfizer,  VMLY&R and Chantix (varenicline) Chantix Slow Turkey
  • Sanofi, PureRED and Xyzal Change the Treatment Paradigm — A Better Day Starts With Taking Xyzal at Night
  • ViiV Healthcare, Havas Tonic and Dovato Everything I Am TV Advertising Campaign

Multichannel Campaign (Small to Medium Product Size)

  • Dana Farber Cancer Institute, Merge and Jimmy Fund I Am Jimmy
  • Foundation Consumer Healthcare, Evoke New York and Plan B One-Step I’ve Got This Campaign
  • Kaleo and FCB Health Canada Allerject Fits Your Life
  • Pfizer, FCB Health New York and Eucrisa EczemaConversation
  • Walmart and Saatchi & Saatchi Wellness Strengthening Communities Through Immunity

Multichannel Campaign (Large Product Size)

  • Bristol Myers Squibb, Calcium and Orencia Multichannel Campaign
  • Sanofi Genzyme, Regeneron Arnold, Republica Havas, HMG, Intouch and Dupixent Helping respiratory patients DU More
  • Sunovion Pharmaceutical, AbelsonTaylor and Latuda Real Expressions Campaign
  • Teva, Intouch Group and Austedo Seize the Everyday
  • ViiV Healthcare, Havas Tonic and Dovato Everything I Am Multichannel Campaign

Product Launch

  • AngioDynamics, Fingerpaint and Auryon Say Goodbye
  • Gilead Sciences, Brick City Greenhouse and Trodelvy Trojan Horse
  • Horizon Therapeutics, Area 23 and Tepezza (teprotumumab-trbw) Storied Eyes
  • Kaleo and FCB Health Allerject Fits Your Life
  • The Bloc Scrollaby

Orphan Product Marketing Initiative

  • Greenwich Biosciences, The Bloc and Epidiolex (cannabidiol) ExperienceEpidiolex.com
  • Horizon Therapeutics, Area 23 and Tepezza (teprotumumab-trbw) Storied Eyes
  • Horizon Therapeutics, Area 23 and Epsilon Listen to Your Eyes
  • Novartis, Havas Hematology Oncology Village and Adakveo (crizanlizumab) Do U Dance Challenge
  • Woojer and Area 23 Sick Beats

Use of Clinical Trial Marketing

  • ACTG, Klick Health and Jumo Health ACTIV-2 Clinical Trials Rise Above COVID
  • FCB Health New York The Trial for #ClinicalEquality

Use of Immersive Technology

  • Boehringer Ingelheim, Confideo Labs and Pradaxa/Praxbind U.S. and Global CV Augmented Reality Strategies
  • DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare, Plexus, Brawl, FleishmanHillard and Velys Robotic-Assisted Solution Simplicity
  • Otsuka America Pharmaceutical and FCB Health New York A Virtual Mind
  • Takeda and Intouch Group Ben’s Room: A First-of-its-Kind VR Experience
  • TedMed and TBWA\WorldHealth Scout

Use of Market Access Marketing

  • Acadia Pharmaceuticals and Pivot Design Acadia Connect Patient Support Program
  • Allergan, Xavier Creative House and Restasis (cyclosporine ophthalmic emulsion) Patient Experience Reimagined Best-In-Class Restasis Patient Starter Kit
  • GSK, Area 23 and Shingrix Behind the Scenes: Effective Conversations on Insurance Coverage
  • ViiV Healthcare, Entrée Health NY and Rukobia Voices Behind HIV: Rukobia Payer Launch
  • ViiV Healthcare, Area 23 and Cabenuva Best Practices

Use of Hospital or Healthcare Services Marketing

  • Cincinnati Children’s Hospital Medical Center and ReviveHealth Kids Can
  • Goshen Health and SFC Group This Joint is Jumping
  • Mount Nittany Health and Pavone Marketing Group Courageous at Heart
  • VCU Health and ReviveHealth Children’s Hospital of Richmond at VCU We Play to Win
  • Walmart and Saatchi & Saatchi Wellness Strengthening Communities Through Immunity

Agency Entrepreneur of the Year

  • Faruk Capan Founder and CEO, Intouch Group
  • Paul Dyer CEO, Lippe Taylor
  • Olga Fleming President of healthcare and corporate businesses, Marina Maher Communications
  • Frank Powers Managing partner, Elevate Healthcare  
  • Jim Weiss Founder and CEO, Real Chemistry

Small Healthcare Agency

  • CrowdPharm
  • Cyan Health
  • Elevate Healthcare
  • Goodfuse 
  • Health+Commerce

Midsize Healthcare Agency

  • Create NYC 
  • EvolveMKD
  • Havas Health Plus
  • JPA Health  
  • Spectrum Science 

Large Healthcare Agency

  • Area 23
  • The Bloc
  • FCB Health New York
  • Fingerpaint
  • Klick Health

PR Agency

Finalists and winners to be announced on October 7 at the awards presentation.

Medical Communications Agency

  • Area 23 on Hudson
  • Nucleus Global
  • ProHealth
  • Trio

Independent Agency

  • The Bloc
  • Elevate Healthcare
  • Merge
  • Pivot Design 
  • Spectrum Science  

Midsize Healthcare Network

Finalists and winners to be announced on October 7 at the awards presentation.

Large Healthcare Network

  • FCB Health Network
  • Intouch Group
  • McCann Health Network
  • Publicis Health 
  • Real Chemistry

MM+M Platinum Award for Outstanding Contribution to Healthcare

Honoree to be announced shortly.

MM+M Titanium Award for Best in Show

Honoree will be the most exemplary campaign or marketing initiative from the past year, selected from the winners of the previous categories.

From the August 01, 2021 Issue of MM+M - Medical Marketing and Media