This year’s MM+M Awards will be a hybrid event taking place on October 7. The in-person element will return to Cipriani Wall Street. For tickets and more information, visit www.mmm-awards.com/


Healthcare Consumer Media Brand

  • Condé Nast Self
  • Remedy Health Media HealthCentral
  • Smart + Strong  POZ
  • Verywell Leading Through Unpredictable Times 
  • WebMD WebMD

Healthcare Professional Media Brand

  • Epocrates Helping Providers Focus on What Matters Most: Patients
  • Medscape
  • MJH Life Sciences
  • ReachMD

Use of Customer Experience Marketing

  • Argenx and Closerlook A Mystery to Me Premiere
  • The Bloc Scrollaby
  • Endo Aesthetics, Agency Habitat, Digitas Health, Eversana and EvolveMKD Q the Whoa! | QWO (collagenase clostridium histolyticum-aaes) Early Experience Program Campaign
  • The Learning Corp., Constant Therapy and Area 23 Fighting for Words – The First Ads to Help Treat Aphasia
  • Neurocrine Biosciences and Area 23 Parkinson’s Cards to Heroes

Use of Public Relations

  • The Bloc Scrollaby
  • Bristol Myers Squibb and Ogilvy Health MS in Harmony
  • Change the Ref and McCann Health New York The Unfinished Votes
  • Neurocrine Biosciences and Spectrum Science Monumental Moments
  • Pfizer and Real Chemistry Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines

Use of Data/Analytics or Innovation

  • Boehringer Ingelheim and Wunderman Thompson Health Access Redefined: Animal Health in Unhealthy Times
  • California Life Sciences Association (CLSA) and Real Chemistry COR COVID Communication Center Gives Life Science Companies a Real-Time Finger on the Pulse of COVID-19 Conversations
  • Covis Pharma, Glow Interactive and Alvesco Affordable Access Alvesco DTC Campaign
  • Janssen Pharmaceuticals, FCB Chicago, FCB Six and Uptravi Stop at Nothing
  • Mind+Matter WTC? (What The Channel?)

Branded Website for Consumers

  • Neurocrine Biosciences and Area 23 Parkinson’s Cards to Heroes
  • Obagi and Greater Than One The Beauty of a Website
  • SK Life Science, CDMP and Xcopri SK Patient Website
  • Teva, Intouch Group and Austedo Seize the Everyday
  • Woojer and Area 23 Sick Beats

Branded Website for Healthcare Professionals

  • Greenwich Biosciences, The Bloc and Epidiolex (cannabidiol) ExperienceEpidiolex.com
  • Lundbeck, Otsuka Medical Alliance and NoA Health Prevention in Practice
  • Novartis and McCann Health The Halls of Science and Innovation Virtual Congress Booth
  • SK Life Science, CDMP and Xcopri SK HCP Website
  • UroGen, Y’all and Jelmyto Jelmyto Virtual Conference Booth

Disease Education Campaign

  • AstraZeneca, Real Chemistry and Symbicort Break Over-Reliance
  • Bluebird Bio, TBWA\WorldHealth and Klick Health I Am the Spark
  • Horizon Therapeutics, Area 23 and Epsilon Listen to Your Eyes
  • Merck, Havas Health Plus and Disease State of Awareness The Language of Cough
  • Neurocrine Biosciences and Spectrum Science Monumental Moments

Film or Video

  • Change the Ref and McCann Health The Unfinished Votes
  • EmpowHer NY and The Bloc Skindeep
  • Gay Men’s Health Crisis (GMHC), FCB Health New York and Blood Equality Blood Vessels
  • Novo Nordisk and NoA Health Obesity — You’re Not Alone
  • Walmart and Saatchi & Saatchi Wellness Strengthening Communities Through Immunity

Use of Social Media – Paid

  • Argenx and Closerlook MG United
  • GlaxoSmithKline, Facebook, Imre and PlatformGSK Zejula Facebook Expanded Indication Launch
  • Kite Konnect, AbelsonTaylor and Yescarta More Than Hope Social Media Campaign
  • Novartis, Havas Hematology Oncology Village and Adakveo Do U Dance Challenge
  • Pfizer and Real Chemistry Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines

Use of Social Media – Organic

  • Change the Ref and McCann Health The Unfinished Votes
  • Claire’s Place Foundation and Area 23 Social Distance Squad
  • Dornier MedTech Worst Pain Ever
  • Pfizer and Real Chemistry Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
  • The National Black Child Development Institute and The Bloc ABC’s of Survival

Use of Influencer Marketing

  • Change the Ref and McCann Health New York The Unfinished Votes
  • Claire’s Place Foundation and Area 23 Social Distance Squad
  • Merck and Real Chemistry Katie Couric Explores: Cancer During COVID-19, in collaboration with Merck
  • Pfizer, GCI Health and Eucrisa Rewriting the Influencer Marketing Playbook in a Challenging Media Environment
  • The National Black Child Development Institute and The Bloc ABC’s of Survival

Digital Initiative for Consumers (includes Medical, as well as Health & Wellness)

  • Neurocrine Biosciences and Area 23 Parkinson’s Cards to Heroes
  • Pfizer and Real Chemistry Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
  • The Bloc Scrollaby
  • The National Black Child Development Institute and The Bloc ABC’s of Survival
  • Woojer and Area 23 Sick Beats

Digital Initiative for Non-Consumers (HCPs, sales reps, etc.)

  • The Ad Council and Real Chemistry Real Chemistry Partners with The Ad Council and COVID Collaborative to Engage Healthcare Providers and Boost Confidence in the COVID-19 Vaccine
  • AstraZeneca, Real Chemistry and Breztri Birth of a Dragon: The U.S. Breztri Coming Soon Campaign
  • Mallinckrodt Pharmaceuticals and Fingerpaint Focused On Burn
  • Oyster Point Pharma and Precisioneffect Dryeyeland
  • Sermo, FCB Health New York andDisappearing Doctors Healing the Healers

Consumer Print Campaign

  • FCB Health New York The Trial for #ClinicalEquality
  • Gay Men’s Health Crisis (GMHC), FCB Health New York and Blood Equality Blood Vessels
  • Teva, TBWA\Health Collective and Ajovy Balance
  • The Cybersmile Foundation and Area 23 Think Twice Before You Type
  • Wavio, Area 23 and See Sound Missed Sounds

Professional Print Campaign

  • AstraZeneca, Real Chemistry and Breztri Birth of a Dragon: The U.S. Breztri Coming Soon Campaign
  • Eton Pharmaceuticals, Area 23 and Alkindi Sprinkle Little Ones
  • FCB Health New York The Trial for #ClinicalEquality
  • Gilead Sciences, Brick City Greenhouse and Trodelvy Trojan Horse
  • Pfizer, Ogilvy and Champix Their Aspiration

Professional Sales Tool

  • Boehringer Ingelheim and Ogilvy Health Boehringer Ingelheim’s Access Messaging Platform (AMP)
  • DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare and Velys Robotic-Assisted Solution Simplicity
  • Greenwich Biosciences, The Bloc and Epidiolex (cannabidiol) ExperienceEpidiolex.com
  • Kaleo and FCB Health Canada Allerject Fits Your Life
  • Sanofi, Saatchi & Saatchi Wellness.com and Multaq HeartHouse Interactive Sales Aid

Corporate Branding Campaign

  • Bellicum Pharmaceuticals and Brick City Greenhouse A Powerful New Future in Cellular IO
  • Hologic and Edelman Body of Truth Campaign
  • Medidata and Wunderman Thompson Health Solve the Impossible
  • Mount Nittany Health and Pavone Marketing Group Mount Nittany Health Brand Identity Redesign
  • Novartis and Marina Maher Communications An Audience-First Approach to Making Cell and Gene Therapy Interesting and Accessible

Philanthropic or Purpose-Driven Campaign

  • Canadian Doctors for Protection from Guns and Anderson DDB Canadians Are Not Bulletproof
  • Change the Ref and McCann Health New York The Unfinished Votes
  • The Cybersmile Foundation and Area 23 Think Twice Before You Type
  • FCB Health New York The Trial for #ClinicalEquality
  • QLatinx and The Bloc Día de los Muertos

Diversity and Inclusion Campaign

  • FCB Health New York The Trial for #ClinicalEquality
  • Gay Men’s Health Crisis (GMHC), FCB Health New York and Blood Equality Blood Vessels
  • Novartis, N2 and Adakveo (crizanlizumab) Do U Challenge
  • TBWA\WorldHealth Black Health Now
  • The National Black Child Development Institute and The Bloc ABC’s of Survival

Agency Branding Campaign

  • CDM New York The Year 2020
  • Intouch Group Data Points to Rare Campaign
  • Klick Health When Nobody’s Watching
  • Ogilvy Health Every Day Matters Cancer Awareness
  • Real Chemistry Butchershop

TV Advertising Campaign

  • Horizon Therapeutics, Area 23 and Tepezza (teprotumumab-trbw) Storied Eyes
  • Kaleo and FCB Health Canada Allerject Fits Your Life
  • Pfizer,  VMLY&R and Chantix (varenicline) Chantix Slow Turkey
  • Sanofi, PureRED and Xyzal Change the Treatment Paradigm — A Better Day Starts With Taking Xyzal at Night
  • ViiV Healthcare, Havas Tonic and Dovato Everything I Am TV Advertising Campaign

Multichannel Campaign (Small to Medium Product Size)

  • Dana Farber Cancer Institute, Merge and Jimmy Fund I Am Jimmy
  • Foundation Consumer Healthcare, Evoke New York and Plan B One-Step I’ve Got This Campaign
  • Kaleo and FCB Health Canada Allerject Fits Your Life
  • Pfizer, FCB Health New York and Eucrisa EczemaConversation
  • Walmart and Saatchi & Saatchi Wellness Strengthening Communities Through Immunity

Multichannel Campaign (Large Product Size)

  • Bristol Myers Squibb, Calcium and Orencia Multichannel Campaign
  • Sanofi Genzyme, Regeneron Arnold, Republica Havas, HMG, Intouch and Dupixent Helping respiratory patients DU More
  • Sunovion Pharmaceutical, AbelsonTaylor and Latuda Real Expressions Campaign
  • Teva, Intouch Group and Austedo Seize the Everyday
  • ViiV Healthcare, Havas Tonic and Dovato Everything I Am Multichannel Campaign

Product Launch

  • AngioDynamics, Fingerpaint and Auryon Say Goodbye
  • Gilead Sciences, Brick City Greenhouse and Trodelvy Trojan Horse
  • Horizon Therapeutics, Area 23 and Tepezza (teprotumumab-trbw) Storied Eyes
  • Kaleo and FCB Health Allerject Fits Your Life
  • The Bloc Scrollaby

Orphan Product Marketing Initiative

  • Greenwich Biosciences, The Bloc and Epidiolex (cannabidiol) ExperienceEpidiolex.com
  • Horizon Therapeutics, Area 23 and Tepezza (teprotumumab-trbw) Storied Eyes
  • Horizon Therapeutics, Area 23 and Epsilon Listen to Your Eyes
  • Novartis, Havas Hematology Oncology Village and Adakveo (crizanlizumab) Do U Dance Challenge
  • Woojer and Area 23 Sick Beats

Use of Clinical Trial Marketing

  • ACTG, Klick Health and Jumo Health ACTIV-2 Clinical Trials Rise Above COVID
  • FCB Health New York The Trial for #ClinicalEquality

Use of Immersive Technology

  • Boehringer Ingelheim, Confideo Labs and Pradaxa/Praxbind U.S. and Global CV Augmented Reality Strategies
  • DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare, Plexus, Brawl, FleishmanHillard and Velys Robotic-Assisted Solution Simplicity
  • Otsuka America Pharmaceutical and FCB Health New York A Virtual Mind
  • Takeda and Intouch Group Ben’s Room: A First-of-its-Kind VR Experience
  • TedMed and TBWA\WorldHealth Scout

Use of Market Access Marketing

  • Acadia Pharmaceuticals and Pivot Design Acadia Connect Patient Support Program
  • Allergan, Xavier Creative House and Restasis (cyclosporine ophthalmic emulsion) Patient Experience Reimagined Best-In-Class Restasis Patient Starter Kit
  • GSK, Area 23 and Shingrix Behind the Scenes: Effective Conversations on Insurance Coverage
  • ViiV Healthcare, Entrée Health NY and Rukobia Voices Behind HIV: Rukobia Payer Launch
  • ViiV Healthcare, Area 23 and Cabenuva Best Practices

Use of Hospital or Healthcare Services Marketing

  • Cincinnati Children’s Hospital Medical Center and ReviveHealth Kids Can
  • Goshen Health and SFC Group This Joint is Jumping
  • Mount Nittany Health and Pavone Marketing Group Courageous at Heart
  • VCU Health and ReviveHealth Children’s Hospital of Richmond at VCU We Play to Win
  • Walmart and Saatchi & Saatchi Wellness Strengthening Communities Through Immunity

Agency Entrepreneur of the Year

  • Faruk Capan Founder and CEO, Intouch Group
  • Paul Dyer CEO, Lippe Taylor
  • Olga Fleming CEO, Goodfuse
  • Frank Powers Managing partner, Elevate Healthcare  
  • Jim Weiss Founder and CEO, Real Chemistry

Small Healthcare Agency

  • CrowdPharm
  • Cyan Health
  • Elevate Healthcare
  • Goodfuse 
  • Health+Commerce

Midsize Healthcare Agency

  • Create NYC 
  • EvolveMKD
  • Havas Health Plus
  • JPA Health  
  • Spectrum Science 

Large Healthcare Agency

  • Area 23
  • The Bloc
  • FCB Health New York
  • Fingerpaint
  • Klick Health

PR Agency

Finalists and winners to be announced on October 7 at the awards presentation.

Medical Communications Agency

  • Area 23 on Hudson
  • Nucleus Global
  • ProHealth
  • Trio

Independent Agency

  • The Bloc
  • Elevate Healthcare
  • Merge
  • Pivot Design 
  • Spectrum Science  

Midsize Healthcare Network

Finalists and winners to be announced on October 7 at the awards presentation.

Large Healthcare Network

  • FCB Health Network
  • Intouch Group
  • McCann Health Network
  • Publicis Health 
  • Real Chemistry

MM+M Platinum Award for Outstanding Contribution to Healthcare

Honoree to be announced shortly.

MM+M Titanium Award for Best in Show

Honoree will be the most exemplary campaign or marketing initiative from the past year, selected from the winners of the previous categories.