Gold
American Parkinson Disease Association and Havas Health Plus
ParkinSex
Those in the Parkinson’s community know the illness impacts their sex lives. But it’s not discussed often enough — not by patients, their partners or providers. That reticence undermines relationships. Studies show that couples affected by neurological disorders such as Parkinson’s are more likely to split up than peers with other chronic conditions such as heart disease, lung disease or cancer.
ParkinSex is a groundbreaking guide to getting it on, offering a straightforward portfolio of solutions that work on Parkinson patients’ good days, as well as their bad ones. This grown-up approach to enhanced relationships stemmed from collaborating with community members and clinical sexologist Dr. Sheila Silver.
The effort is thoughtfully designed to meet the specific needs of individuals with Parkinson’s and their partners. Illustrations by Chilean artist Xaviera López represent the entire Parkinson’s community. Figures and concepts about sexuality are inclusive for age, race and sexual identity. Design choices not only champion accessibility guidelines, but also guide people through the emotional content as they learn how to deepen intimacy in their own relationships.
This approach moves beyond words, instilling a sense of sensitivity and understanding that resonates deeply.
Launched on Valentine’s Day, the campaign cleverly teased how the APDA is making Parkinson’s sexy, sparking a buzz within the community. The campaign received an outpouring of gratitude from the Parkinson’s community, with many reporting that for the first time, they felt their sexual health concerns had been acknowledged. The response was overwhelming, with the first print run selling out in under 24 hours and hundreds more awaiting the next batch.
Silver
Zoetis and Ogilvy Health
Cat Pain IQ
While 32 million American homes have cats, many people don’t know how to spot when they are in pain. As a result, osteoarthritis robs 40% of cats of their best lives. Cat Pain IQ allows owners to upload videos of their cats in motion. An artificial intelligence program analyzes the cat’s movements for potential signs of OA pain. The analysis is automatically shared with the owner and veterinarian — a concept that appeals to 90% of cat owners.
