Pfizer and Lilly shared their schedules for Viagra and Cialis ED ads with the Parents Television Council, which published them on its website so that parents bothered by the spots could shield their kids from them.
The group, which militates against sex, violence and profanity on television, said it began working with pharmas to address parents’ concerns about ED ads two years ago, when a representative spoke at Lilly’s annual meeting, and followed up in talks with Pfizer, Lilly and GSK (which later discontinued advertising for its ED drug, Levitra).
Pharmas typically hold their media schedules close to their vests for competitive reasons.
From the November 01, 2010 Issue of MM+M - Medical Marketing and Media
