Congressional investigation uncovers Pfizer’s deal with Jarvik

A congressional investigation of Pfizer's TV ad campaign for Lipitor, featuring artificial heart inventor Dr. Robert Jarvik, revealed that Pfizer guaranteed Jarvik $1.35 million for the campaign and employed a stunt double to depict him rowing.

Matthew Arnold

March 1, 2008

9:17 pm

A congressional investigation of Pfizer’s TV ad campaign forLipitor, featuring artificial heart inventor Dr. Robert Jarvik,revealed that Pfizer guaranteed Jarvik $1.35 million for the campaign andemployed a stunt double to depict him rowing. Jarvik, it turns out, is not muchof an outdoorsman and doesn’t scull.

From the March 01, 2008 Issue of MM+M - Medical Marketing and Media

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