Pharmas want to launch European health info channel

A consortium of pharmas want to launch a European health info channel, The Guardian reports.

Matthew Arnold

July 1, 2007

4:00 am

A consortium of pharmas want to launch a European health info channel, The Guardian reports. The venture—backed by J&J, Pfizer, Novartis and Procter & Gamble and under consideration by European regulators—would be an interactive digital channel.

From the July 01, 2007 Issue of MM+M - Medical Marketing and Media

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