RTC Relationship Marketing (RTCRM), a direct marketing agency, has hired Brad Blackmon as VP/account director. Mark Adams joins as VP/associate director, strategy & insights. Carol Freed comes aboard as VP/director, marketing services. RTCRM also hired Dawn Panzeca as VP/creative director and  Meaghan Shawcross as SVP/group account director managing all pharmaceutical accounts for the agency’s New York office.