Rx drug ads prompt 1/3 of Americans to request drugs

Rx drug ads prompt nearly a third of Americans to ask their doctor about an advertised drug, and of those who ask, 82% get a prescription, according to a survey of 1,695 US adults by Kaiser Family Foundation, the Harvard School of Public Health and USA Today.

April 1, 2008

6:39 pm

Rx drug ads prompt nearly a third of Americans to ask theirdoctor about an advertised drug, and of those who ask, 82% get a prescription, accordingto a survey of 1,695 US adults by Kaiser Family Foundation, the Harvard Schoolof Public Health and USA Today. The survey found respondents evenly divided onpharma, with 47% saying they had a favorable impression and 44% said they hadan unfavorable impression.

From the April 01, 2008 Issue of MM+M - Medical Marketing and Media

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