When Alexandra von Plato was named the first woman CEO of Publicis Health in 2018, she cast a vision for the organization rooted in the belief that engagement is medicine, and healthcare marketing is healthcare. During her tenure, von Plato has optimized the agency’s portfolio and capabilities, leading the acquisitions of market access firm Payer Sciences and clinical trial experience firm BBK Worldwide to strategically position Publicis Health at every stage of the healthcare value chain.
Working from the notion that “data is people in disguise,” von Plato established an industry-leading data and analytics community to leverage real-world health data to provide activation-ready insights to marketers of all stripes. By empowering her teams to realize her vision and accelerating clients’ business transformation, she has fostered a vibrant and innovative organization that has delivered double-digit growth under her leadership, expanding the bounds of what healthcare communications can do.
From the April 01, 2022 Issue of MM+M - Medical Marketing and Media
