Forty years into his career, John Carter has served roles at every level of The Wyanoke Group, starting out as a staff writer at Slack and rising in 2009 to COO of Wyanoke, parent company to Healio, Healio Strategic Solutions, Healio Live and Slack.

In 2010, he developed the concept of “one big site,” creating Healio Strategic Solutions to better position Healio products and services to commercial customers. Colleagues say Carter has created a culture of “reader first” at Healio, aiming to perfect the experience for medical specialists by respecting their time, earning trust and anticipating their needs.

Led by Carter’s vision, in 2012 the organization merged its 83 websites and expanded its specialties to create Healio. Through his leadership, was the SiteCore Publishing Site of the Year; the 2013 MM&M Award Finalist for Best Health Care Media Brand; and an APEX Grand Award Winner.