Since the 1990s, Matt McNally has driven the digital transformation of some of the industry’s largest pharmaceutical companies. In 2006, he partnered with AstraZeneca on its first digital media consolidation in the U.S. to Digitas Health, which grew from digital-only to media agency of record for all channels. In 2013, he launched Publicis Health Media, the first global agency focused on creating unique services and platforms for health and wellness clients. Last year, McNally launched Dentsu Health, which has contributed to double-digit revenue growth in this sector in the span of eight months.
McNally serves as an ongoing mentor to individuals who have worked with him over the decades. Committed to driving diversity, equity and inclusion, he is a frequent guest on The Opt-in and Health.Reconsidered on Clubhouse, where he speaks to what can be done around race disparities in health and modernizing healthcare marketing.
From the April 01, 2022 Issue of MM+M - Medical Marketing and Media