Medical publisher and news source JAMA Network’s latest launch—the JAMA Network Reader—is finding new ways to engage readers and advertisers
Healthcare data and analytics giant IMS Health bought Seattle-based software-as-a-service (SaaS) company Appature.
“External drivers” can have a significant impact on determining the answer to your marketing question
Paula Deen is making the media rounds again, and this time she has a tale of weight loss to tell.
The new campaign for Lilly’s low testosterone treatment, Axiron, is a classic in both form and execution.
Dendreon is readying a $5 million-per-quarter “targeted” DTC advertising campaign for Provenge.
News on Healthline, MarketsandMarkets, Merck Serono, GSW and Trinity Pharma
Havas has hired a longtime WebMD exec to lead Havas Life New York.
Consumer demand was a key drive of Pfizer’s push into mobile
What device and/or diagnostic marketing advances will emerge in DTC, and how should such companies experiment with media?
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