Is Crestor the new Energizer Bunny?
Tecfidera’s visual pun fails to deliver Biogen’s message
Noven’s spots for Brisdelle send a positive brand message
Linzess has been enhanced and reworked to reach self-identified sufferers with its own brand relief story
The BREO campaign works on many levels to be memorable.
Kudos to Astellas and its Myrbetriq brand for a DTC campaign that pulls all of DTC’s levers.
AZ has taught us a lot about acid reflux disease over the years, but the latest Nexium campaign looks like the creative team simply gave up
Here’s a countdown of 10 risk-taking ads—five that our industry experts thought truly succeeded, followed by five that might have done better. It’s our shout-out to brands that took a risk.
Latuda, a new bipolar anti-depression brand from Sunovion, has joined the DTC fray with an integrated campaign targeted at women betweeen 25 and 49.
Belviq has launched a DTC campaign that positions weight-loss as being about health
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