Print Issue: April 02, 2013

Company Profile Human Solutions for the Digital Age For over a decade, Greater Than One has been the ­leading digital communications agency serving ­innovative ­companies in complex, regulated industries such as healthcare. We embrace the complexity of digital and healthcare, and believe that digital communications are most ­effective when they connect with the human being…

Company Profile EHS creates custom digital solutions designed to achieve specific marketing goals and reach defined target audiences. We partner with marketers who want to reach physicians, other healthcare professionals, and health consumers through our exclusive relationships with more than 75 of the leading HCP societies, associations, and media companies, consumer health sites, and other…

Company Profile Nothing is shaping and influencing the health experience more today than social media.  From getting second opinions to seeking peer-to-peer support, social media is filling a void for immediate, relevant and trustworthy information — for both consumers and professionals. Concentric’s Social Media Center of Excellence is addressing this desire for social connectivity through…

Company Profile BulletinHealthcare is a subsidiary of Bulletin Intelligence, which provides first-rate news aggregation and editorial content to the White House, most federal agencies, and Fortune 100 C-suites. Starting with the AMA, BulletinHealthcare formed exclusive partnerships with 25 leading medical associations—in key therapy areas—to provide daily, custom eNewsBriefings to their 552,000 members as a valued…

Any pharma marketers who are guilty of ignoring, instead of embracing, the following themes, are
already behind the curve. Larry Dobrow reports on 10 game-changing ideas in healthcare

Company Profile As the Global Engagement Group of WorldOne, Inc, the leader in healthcare data collection, insights and intelligence, we combine 13 years of trusted global physician communication with progressive digital engagement and intelligence models. In 2012, WorldOne Interactive acquired Sermo, enabling global engagement & collaboration amongst millions of online medical professionals, resulting in real-time…

Company Profile In point of fact, the game has already changed. The dynamics of the digital/social market in which we all now operate dictate that brand relationships are formed and maintained at the discretion of the individual customer—be they the physician in their daily practice, the nurse in the hospital, or the patient and their…

Company Profile What started as a devastating diagnosis of multiple sclerosis for Brenda Snow, Founder and CEO of the Snow Companies, became the impetus for a ground-breaking boutique agency specializing in direct-to-patient marketing. The Snow Companies pioneered this space by partnering with pharma companies to foster a change in both patient behavior and how pharma…