Sanofi proves its pluck: Not only did Sanofi face down the patent cliff in 2012, Matthew Arnold reports, it made bold moves in the digital sphere
The image of pharma as corrupt is not a problem of perception. It’s one of fact.
The question is not whether you should do it, but how to do it successfully
Jaime Butler-Binley, Creative Team, FingerPaint Marketing
Industry, agency and media hires and promotions
Mark Myslinski, Chief Commercial Officer, Saladax Biomedical
Taking a look at some creative approaches agencies have taken to help make a product jump off the page
The ACA will have a lasting impact on how providers treat patients and how doctors order care
The environment is ripe for digital health; it’s the way consumers are consuming their information
An FDA Warning Letter says that oBand Centers is making misleading claims in its promotional materials for the Lap-Band
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