Law firm Morrison & Foerster launched a that indexes average up-front payments in agreements between biotech companies and companies that pay for commercialization rights.
PatientsLikeMe, the online patient network and research platform, appointed Daphne Psacharopoulos to the new position of VP, client services and strategic initiatives
Xarelto’s DTC campaign is humanizing the brand and making it memorable—at least for its target group of men 65 and over who have AFib and take blood thinners
OraSure, the maker of the recently approved home HIV test, has hired an experienced consumer marketer from Pfizer to head up the launch for the product.
Specialty pharma budgets can be smaller than in primary care, yet the conversations with specialists
and payers are often more complex. How do you maximize reach with a lower spend?
AI Deciphered: Discovering the Potential for Marketers and Communicators