January 01, 2018 - MM+M - Medical Marketing and Media

Print Issue: January 01, 2018

Read the January 2018 Digital Edition
Read the January 2018 Digital Edition
January 26, 2018
4:38 pm

Read the January 2018 issue in its entirety.

We Save Lives While Our Critics Complain
We Save Lives While Our Critics Complain
Sander Flaum, Flaum Navigators
January 25, 2018
12:00 pm

In his first press conference as president-elect, Donald Trump insisted pharma was “getting away with murder” due to expensive drug prices.

Flexion’s pivot proves pain-free
Flexion’s pivot proves pain-free
Larry Dobrow
January 24, 2018
12:00 pm

Clayman says the company’s next 18 months are all about Zilretta, with further pipeline construction next up.

Back to the Future: Print media thrives in point of care
Back to the Future: Print media thrives in point of care
Amy Corr
January 23, 2018
12:00 pm

Not only isn’t print dead, as ahead-of-themselves media wonks have claimed for the past decade, but it’s thriving in a most unlikely environment: the point of care

Machine Learning Can Decipher Data
Machine Learning Can Decipher Data
Kevin Troyanos, Saatchi & Saatchi Wellness and Earlene Worrall, Insync
January 18, 2018
11:00 am

As researchers and analysts, we interact with a wide array of market research pros in the health and wellness space.

New tactics change clinical trial awareness game
New tactics change clinical trial awareness game
Sarah Mahoney
January 17, 2018
12:00 pm

Recruitment for clinical trials has never been easy. New tools and tactics could change that — assuming the sheer volume of information doesn’t overwhelm trial organizers.

Infographic | Docs, payers need pharma to step up
Infographic | Docs, payers need pharma to step up
MMM Staff
January 11, 2018
3:00 pm

For all the talk about new and better ways to engage, pharma still hasn’t created an appreciably higher volume of satisfied — or informed — customers.

No Google, no problem: Pharma partners with China’s tech giants
No Google, no problem: Pharma partners with China’s tech giants
Virginia Lau
January 10, 2018
12:00 pm

In the absence of behemoths such as Facebook and Twitter, pharma is partnering with China’s tech giants to snare a slice of a more than $100 billion market

The buyer’s guide to pharma, healthcare, and life sciences consultancies
The buyer’s guide to pharma, healthcare, and life sciences consultancies
Larry Dobrow
January 8, 2018
12:00 pm

Do the healthcare and pharma arms of Accenture, Deloitte, PwC, and other consultancies pose an existential threat to traditional healthcare agencies?

Taxpayers Need to Cough up the Cash to Keep Federal Agencies Afloat
Taxpayers Need to Cough up the Cash to Keep Federal Agencies Afloat
Paul Thacker
January 8, 2018
12:00 pm

As we continue to debate the proper size and role of government in society, cast your eyes on recent polls by Gallup and Pew that found the majority of Americans felt their income tax was fair.

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