Consumer drug marketers huddled in Washington for the start of the DTC National Conference in mid-April, unsure of the future but certain they faced a more active FDA and an uphill battle with regulators and policymakers.
Consumers worldwide overwhelmingly prefer medicines that have been around a long time to the latest treatments, and over half prefer generics to branded drugs given the choice, according to a DDB Health survey.
Professional Media Briefs
May 15, 2009
7:04 pm
Featuring news about Brandofino Communications, Slack Incorporated, CMPMedica and the New England Journal of Medicine
Elsevier regrets faux journals
May 15, 2009
7:03 pm
Elsevier came under fire for a series of deceptive publications published in Australia between 2000 and 2005.
Quadrant HealthCom, The Doctor’s Channel to offer video ‘CliffsNotes’
May 15, 2009
6:54 pm
Quadrant HealthCom Inc. (QHI) announced a partnership with The Doctor’s Channel to provide select video reviews of articles on two QHI titles: Cutis and The Female Patient.
FDA to speed up drug enforcement
May 15, 2009
6:26 pm
The FDA’s drug center is increasing and speeding up its enforcement actions, according to compliance director Deborah Autor.
AI Deciphered: Discovering the Potential for Marketers and Communicators