In a fast-changing industry, a constant is how the limited number of patients for trials hinders drug development
Amgen attributed the thousand or so new Prolia patients the company saw in the first quarter of 2012 to its ad campaign with Blythe Danner.
Animation lends a light touch to an otherwise heavy category in a campaign for Abilify.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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