An FDA study on the power of background visuals found no evidence that consumer understanding of risk info is affected by the “emotional (affective) tone of images.”
News about AstraZeneca, Everyday Health and the AMA
P&G has historically spent 9%-11% on advertising, but the company is looking for corners to cut and finding them in social media.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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