March 01, 2018 - MM&M - Medical Marketing and Media

Print Issue: March 01, 2018

Infographic | What Makes Patients Tick?

Now more than ever, patients aren’t shy about sharing their wants and needs. Here, 8,000 patients from three generations in the U.S., U.K., Germany, and France weigh in on everything from brand loyalty to the factors that drive their decision-making-processes to the reasons they switch treatments.

Has DTC in the oncology space kept up with science?

As oncology drugs save or extend the lives of many more patients than anyone could have imagined a few years ago, a new challenge has emerged in the wake of their approval: Selling them to patients scared about their prognosis and alternately ignorant of and skeptical about recent breakthroughs in treatment.