More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.
Now more than ever, patients aren’t shy about sharing their wants and needs. Here, 8,000 patients from three generations in the U.S., U.K., Germany, and France weigh in on everything from brand loyalty to the factors that drive their decision-making-processes to the reasons they switch treatments.
Today’s effective communicators must be comfortable with change, learn how to anticipate it, and adapt messaging to key audiences.
As oncology drugs save or extend the lives of many more patients than anyone could have imagined a few years ago, a new challenge has emerged in the wake of their approval: Selling them to patients scared about their prognosis and alternately ignorant of and skeptical about recent breakthroughs in treatment.
Pharma has backed a number of AR-based games for physician learning and marketing. They’re meant to complement live learning, but mobile games may do a better job teaching certain skills.
The general sense: Nobody should get comfortable with the status quo