E-marketing has progressed into a way for marketers to differentiate themselves based on experience with their customers and as a viable means to be able to realize one-to-one marketing in its truest form.
Pharma e-marketers have the Cold War to thank for their craft.
Media in the next 40 years…
October 1, 2006
4:00 am
The proliferation of available marketing channels–those targeting physicians as well as other audiences–has many in the medical publishing world convinced that the day of the dead tree is fading fast. Is the future of medical publishing online?
40 years of Media
October 1, 2006
4:00 am
It was simpler in the days, before DTC and CME and a host of other acronyms crept into the mix.
The entire communications services industry–clients, media owners and agencies alike–faces unprecedented challenges.
Tales from the Hall
October 1, 2006
4:00 am
We asked seven of the industry’s greats to reflect on the past of pharmaceutical promotion. Their candid answers have much to say about the present state of medical marketing and where we’re going.
While the focus of activity in pharmaceutical R&D has shifted from mass-market primary care drugs to specialty products, there are signs the long freeze on big new medications is thawing.