MM&M’s 40th anniversary called to mind that one of my first articles for the magazine–not quite 40 years ago but close–was about the emergence of accredited CME and how it not only provided a new communications channel for the industry but was making a major contribution to better patient care.
My father is over 80 years old. To look at his bulging waistline and to hear about his history of heart disease is to wonder how it is that he is still alive.
The big four-oh is, for most of us, a tough one, as birthdays go.
Pop Quiz
October 1, 2006
4:00 am
Whether you are a mainstay of medical marketing with an encyclopedic knowledge to boot, or you are just starting out in the field and could use a history lesson, you should at least find these 20 teasers fun.
As the mass marketing approach has become considered increasingly less effective, CRM and direct-to-patient initiatives are being thrust to the forefront of pharma marketers’ efforts.
Medical Marketing Moments
October 1, 2006
2:57 pm
It’s hard to believe that when this publication appeared 40 years ago, Tylenol was a relatively new product and the Medicare program was fresh out of the box