A new tool on MedPageToday.com promises to streamline the research process for physicians. Called the Oncology Next Tool, it can deliver patient-focused information just by inputting information with a few clicks.
WebMD executed a cross-platform magazine redesign with a more visual and celeb-centric new look. It’s the first refresh for WebMD the Magazine since its debut seven years ago.
Many media agencies now use pay-for-performance compensation. It calls for tying media efforts to trackable metrics. What metrics should be used, and how can an incentive-based fee model work for healthcare brands?
Professional Marketing briefs: October 2012
October 1, 2012
4:00 am
News on Content Marketing Institute, MedCityNews.com, Sanofi and the FDA
Million Hearts enlists pharmacists to battle hypertension
The drug industry may be shifting its attention to specialty drugs, but data shows that detailing pressure and pharmaceutical rep access are still much higher in primary care.
A Bernstein Research report shows that, essentially, “Pipeline success rates across all phases of development have been slowly worsening or at best staying flat, depending on the phase (preclinical through registration).”