Here you’ll find everything you need to know from MM&M’s 50th anniversary issue, including the story behind Viagra, the death of tchotchkes, and much more.
Pro ad report: All the data on journal spending in 1H 2016
Ad pushes behind brands like Gilead Sciences’ hepatitis-C pill Harvoni and Allergan’s IBS drug Viberzi buoyed med-surg outlays for the first six months of 2016. Cancer drugs once again were the hottest category.
Digitas Health LifeBrands used Snapchat and Twitter to drive immunodeficiency patient Seth’s story. The effort garnered 188 million impressions for #wearyellowforseth.
Both judges and clients had plenty of praise for AbelsonTaylor’s creative work. One judge felt the agency consistently delivers breakthrough standard-setting creative.
Rather than overtly push product information to already-stressed parents, 2e Creative and Alcon created Muck, a gorgeous glossy magazine available alongside other magazines in pediatricians’ waiting rooms.