The FDA will test broadcast-style ads for a bogus blood pressure drug as part of a survey aimed at determining how visuals may distract viewers from risk information.
inVentiv Health acquires Patient Marketing Group
August 18, 2008
7:46 pm
inVentiv Health has acquired Patient Marketing Group (PMG), a pharmaceutical marketing services firm specializing in patient relationship marketing.
SDI unveils Physician Practice Profiling Report
August 18, 2008
7:45 pm
SDI has launched the Physician Practice Profiling (P3) Report, a patient-level data analytics tool.
Robinson Radio launches Robinson Radio Networks
August 18, 2008
7:42 pm
Robinson Radio—an agency specializing in direct response radio—has launched Robinson Radio Networks (RNN), an advertising firm dedicated to developing, producing and placing long-form radio programming.
DMA: survey text messages more effective than email
August 18, 2008
7:40 pm
A Direct Marketing Association (DMA) report has found that mobile text messaging is a more effective tool than e-mail, mobile web and coupons.
France halts implementation of new national CME system
August 18, 2008
7:39 pm
France’s health minister halted implementation of a new national CME system, originally slated to be implemented at the end of 2007.
Accredited providers to face higher ACCME fees
August 18, 2008
7:38 pm
Accredited CME providers will face higher fees from ACCME in 2011, along with a one-time additional assessment to accredited providers payable in 2009 as part of an effort to raise revenues.
Overstreet recognized by NC-CME
August 18, 2008
7:37 pm
Karen Overstreet, president of Indicia Medical Education and past president of NAAMECC, became one of the first medical educators to be recognized as a Certified CME Professional by the NC-CME, a process she helped design.
ACCME calls for comment on proposed policies
August 18, 2008
7:37 pm
ACCME called for comment on proposed policies aimed at limiting interactions between accredited providers and commercial interests, as well as its proposal “that due consideration be given to the elimination of commercial support of CME activities.”