Greg Dosman, MicroMass
The PIXAR movie, Inside Out, portrays imaginative characters living in our heads to help us recognize our emotions. These characters are little, but the emotions they represent are big—and powerful. Emotions drive our actions and motivations. And these feelings impact behavior. As patients take a more active role in their care, pharma brands must tune in to how emotions affect lifestyle choices. Compelling creative can do more than elicit emotions, it can humanize and shape patient experiences. The creative plays a critical role in blending user-experience, empathy, and motivational messaging to help patients navigate emotions, change behavior, and improve lives. These ads strike a chord, check them out!