Takeda is adding ACI-24.060 to its pipeline. The Alzheimer’s therapy targets amyloid beta buildup in the brain and is currently being investigated in a Phase 1b/2 trial.
How TikTok is shaping caregiving narratives for Alzheimer’s, dementia
The second campaign from Republica Havas features images of Alzheimer’s patients wandering in public and experiencing moments of lucidity followed by darkness, uncertainty as well as confusion.
Biogen drops Aduhelm efforts in favor of Leqembi in Alzheimer’s realignment
The Oscar-nominated documentary had its world premiere at the 2023 Sundance Film Festival, where it won the Grand Jury Prize. Distributed by MTV Documentary Films, The Eternal Memory is available for streaming on Paramount+.
Fortnite takes on Alzheimer’s in awareness campaign targeting Gen Z gamers
The campaign targets young gamers in Spain and allows players to experience the symptoms of the incurable disease, including disorientation, memory glitches and space dissociation.
AI Deciphered: Discovering the Potential for Marketers and Communicators